Marketing and Communications Manager NEW

Camden, London
The American School in London

The marketing and communications manager plays a key role in telling ASL’s story and advancing the school’s visibility. This hands-on role is responsible for creating, coordinating, and delivering high-quality communication materials that support departmental and school-wide goals, ensuring all outputs align with the school’s brand and messaging standards. This position reports to the Director of Marketing and Communications, who in turn reports to the Dean of Admissions. This is a five-day-per-week role with one day of remote work permitted per week.

Summary of duties

Content creation and storytelling

• Manage, write, and publish materials for a variety of school departments, including but not limited to Admissions, Development, Parent Community Association, and current families
• Write engaging and compelling blogs and news stories for the website
• Capture ad hoc photography and maintain photo filing to enhance digital storytelling
• Draft social media copy that reflects, delights and informs our audiences, including prospective parents, alumni, current parents, employees and students.
• Edit small-scale video editing projects

Digital and web communications

• Collaborate with the Web Editor to ensure web content aligns with institutional messaging and brand standards, and write content for additional or updated webpages as needed
• Execute and manage the creation, scheduling, and delivery of bulk email communications
• Monitor and analyze the effectiveness of digital email communications, providing insights to inform future strategies
• Implement social media plans by creating and scheduling content in line with strategies set by the Director of Marketing and Communications

Brand and project coordination

• Maintain a detailed calendar for communications deliverables to ensure timely and high-quality outputs across all channels
• Support the development and implementation of communication plans and campaigns by executing assigned tasks under the direction of the Director of Marketing and Communications and/or the Dean of Admissions
• Ensure all outputs adhere to ASL brand guidelines

Other responsibilities

• Perform any other duties as are within the scope, spirit and purpose of the job, including occasional weekend and evening hours for event coverage
• Support the Director of Marketing & Communications and, when needed, serve as their substitute

Essential qualifications/experience

• Outstanding communication skills: verbal, written, organizational and administrative
• Proficiency in Adobe Creative Cloud
• Proficiency in email distribution platforms used for content creation and distribution.
• Excellent interpersonal skills with the ability to adapt to the needs of different stakeholders
• Exemplary copyediting skills and attention to detail
• Ability to apply practical thinking to execute tasks effectively while understanding the strategic goals set by leadership
• Ability to think flexibly while maintaining a consistent institutional image and brand
• A desire to work in a team-focused, community environment
• A proven commitment to the safeguarding and welfare of children

The American School in London is committed to safeguarding and promoting the welfare of children and young people and expects all trustees, employees and volunteers to share this commitment. All new appointments will be subject to appropriate checks: Disclosure and Barring Service (DBS enhanced), Disqualification by Association Self-Declaration, Declaration of Criminal Record, checks against the Teaching Regulation Agency (TRA) Prohibition List (Teacher Status Checks) including Identity, Address, Date of Birth, a Full Employment History, Right to Work in the UK, overseas checks where applicable, at least 2 references (one with current or most recent employer, where appropriate) and original documentation of Qualifications (where appropriate). For positions into Senior Management a Prohibition from Management Check (s128 Directive) will also be undertaken.

All posts involving direct contact with children are exempt from the Rehabilitation of Offenders Act 1974. However, amendments to the Exceptions Order 1975 (2013 & 2020) provide that certain spent convictions and cautions are ‘protected’. These are not subject to disclosure to employers and cannot be taken into account. Guidance and criteria on the filtering of these cautions and convictions can be found on the Ministry of Justice website. Shortlisted candidates will be asked to provide details of all unspent convictions and those that would not be filtered, prior to the date of the interview. You may be asked for further information about your criminal history during the recruitment process. If your application is successful, this self-disclosure information will be checked against information from the Disclosure & Barring Service before your appointment is confirmed.

ASL is dedicated to fostering courageous global citizenship in a diverse and inclusive school environment. In our international community, we aspire for the cultures and backgrounds of our employees to mirror those of our families and student body, and we enthusiastically welcome applications from candidates who bring diverse life experiences, perspectives and skills. Educators with knowledge of global education and prospective applicants for any position who are committed to diversity and inclusion are particularly welcome to apply. The American School in London will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, genetic information, gender identity or expression, sexual orientation, marital status, maternity or parental status, or any other legally recognised protected basis under local law.