Darlington, County Durham
About The Role
This important and varied new role has been introduced at an exciting time for the marketing team and wider HC-One Organisation.
The Marketing and Communications Manager will lead transformative marketing communications plans and activity which engage with our target audiences, both at a national and local level, and develop compelling campaigns which both promote awareness and drive occupancy across our portfolio of homes.
They will support the move towards a metrics and outcomes-based culture across the marketing team with robust measurement frameworks and a deeper understanding of ROI, and lead on specific marketing projects which help drive awareness and enquiries to our homes.
Remote / home working can be considered for this role, with regular visits to the Support Office in Darlington.
Application Closing Date: Thursday 2nd December 2021
First round interviews to be held: w/c 6th December 2021
With at least 6-8 years’ experience and a proven track record in marketing communications management, you will hold a BA/BSc degree and marketing qualification and have experience in developing and delivering marketing plans, demonstrating ROI and wider qualitative benefits
You will have first class communication skills and a strong understanding and experience with digital marketing tools, and ideally be able to work with data analytics platforms.
Experienced in managing and developing a small team, you will have a solid understanding of all marketing channels (marketing mix) and their responsibility in delivering leads for the business. Experience in the health or social care sector would also be ideal.
About The Company
HC-One offers professional residential, nursing and specialist dementia care for older people. We aim to be the first choice care home in each community for Residents and Colleagues; we will achieve this mission through providing the kindest possible care to Residents in over 300 care homes across the United Kingdom.
We are very proud of our outstanding team at HC-One. They are caring, warm-hearted and professional people who have a clear understanding of our Residents individual needs, choices and wishes.
What HC-One offer
Complimenting your salary, you will enjoy access to a huge variety of benefits and services to support your physical and psychological well-being and throughout your career we will invest in you and you will enjoy additional support and benefits including: