Marketing & Advertising Strategy Partner

Xcede

Martech, Advertising and Strategy Partner

Outside IR35/UK Remote/6 months

About the Company
I am supporting a global and leading specialist in data-driven customer experiences across the marketing industry. The agency works with global brands to deliver cutting-edge marketing technology (MAdTech) and orchestration strategies, leveraging advanced data, automation, and personalization techniques.

Role Overview
You will lead the agency’s MAdTech & Orchestration practice, defining the vision, strategy, and execution of connected marketing and advertising technologies. This role focuses on integrating technology, data, and operations to enhance customer experiences and drive marketing effectiveness.

Key Responsibilities

• Define and embed the agency’s MAdTech & Orchestration strategy.
• Align cross-functional teams across media, customer engagement, experience design, and product.
• Stay ahead of industry trends to shape thought leadership and client strategy.
• Oversee technical delivery and integration of marketing technology stacks for clients.
• Educate internal teams and clients on best practices in automation, CRO, and personalization.

Key Skills & Experience

• Proven experience delivering large-scale digital transformation projects.
• Strong client-facing skills and ability to navigate complex challenges.
• Expertise in MAdTech & Orchestration strategy, with a solid grasp of relevant technologies.
• Experience with CRM platforms (Salesforce, Adobe, Braze), CDPs/DSPs (Tealium, Adobe, Treasure Data), CRO tools (Optimizely, Adobe Target, AB Tasty), Tag Management (GTM, Tealium, Ensighten), and Analytics (GA, Adobe Analytics).
• Familiarity with cloud technologies (AWS, Azure, GCP).
• Adaptable to different delivery methodologies (Agile, Kanban, Waterfall).

This is a leadership role requiring a mix of technical expertise, strategic vision, and stakeholder engagement, ensuring the agency continues to innovate in marketing and advertising technology solutions.