Market Insight Analyst (LCC2788)

City, Leeds
Leeds City College
We are looking for a skilled Market Insight Analyst to join our team.

The role is likely to be incredibly varied and would suit someone looking to gain a range of experience in the market insight and research field.

This role is perfect for someone looking to gain a broad understanding of market insight with the opportunity to specialise in a specific area.

WHAT WE DO

The Market Insight team works at the core of the marketing team, conducting research and analysis to support central marketing functions as well as delivering insight solutions to stakeholders throughout Luminate Education Group.

We conduct a huge range of activities, from large market research studies to support new courses and provisions, to analysing web and advertising activity to make sure we’re really connecting with our audiences. We pride ourselves on providing integrated insight, synthesising qualitative and quantitative information from a range of sources (be that government data sets, Google Analytics, or a focus group we conducted) that gets to the core of a problem and reveals opportunities that otherwise would have been missed.

We use a range of technology from Google Analytics and Business Intelligence software (such as Tableau and Power BI) to more traditional market research techniques such as surveys and focus groups.

The ethos behind the team is driving improvement by ensuring decisions are insight led and opportunities are seized in the most effective way possible. We apply this ethos to ourselves and are always exploring new ways to learn more about our markets and audiences, whether that be investing in new products/methodologies or training the team on the latest technologies.

WHAT YOU WILL DO

As an analyst, you will be doing the work to pull out all those insights from research. That may be conducting and analysing split tests on Facebook Ads to explore what kinds of advert best connects with an audience, or exploring admissions data to expose new opportunities to improve the customer journey.

Regardless of what project you’re working on you’ll receive regular training and support on digital and data analytics software, as well as market research techniques, which will prepare you to get stuck into a project.

You will work with stakeholders from across Luminate Education Group, from college principles and heads of departments to internal teams such as the digital marketing team or our creative team

Some typical work you might do is:

Analysing digital marketing and web data to understand the success of campaigns and find learnings for future campaigns, using tools such as Power BI, Google Analytics, Facebook Ads, Google Ads, Google Sheets, Google Big Query, etc.

Conduct focus groups and design surveys to understand how our many audiences think and how we can align with their needs

Analyse the admissions journey to find opportunities to improve conversion rates and make the customer experience as positive as possible, often using Tableau to conduct the analysis

…. and a whole lot more!

YOUR PROFILE

You love to get to the heart of a problem, using lots of different techniques to get to a solution and not stopping until you’re satisfied with the result. Once you have that answer,

you’ll help colleagues understand what it means and how to apply it for maximum impact across a range of contexts.

Able to approach a piece of work from many different angles, you’ll think strategically to find the best approach, taking into account the impact of the work and what the client’s true requirements are.

Most importantly, you will be a curious person who is as comfortable tackling a complex problem as you are planning a large project. Not put off by having to learn new technologies or employ unfamiliar methods, you’ll remaining focussed on the solution, able to work with a utilise the skills of and work with a range of different teams and colleagues to deliver the best possible result.

WANT TO FIND OUT MORE?

For more information about the role please contact:

Jordan Merrick

Please use the person specification (on the job description under “Documents Available”) to complete your supporting statement.

We cannot accept CVs as part of the application process.

A LITTLE BIT ABOUT LEEDS CITY COLLEGE

Leeds City College is part of the Luminate Education Group, and is one of the UK’s largest FE establishments with around 1,440 employees and over 22,560 students. We offer a curriculum as diverse as our students within a vibrant and multicultural learning environment. Our goal is to deliver excellent and innovative education which supports and inspires every student to achieve their ambitions.

BENEFITS & REWARDS

We have a range of excellent benefits and rewards at Leeds City College, including:

Annual leave entitlement starting from 27 days + 8 bank holidays and up to 5 discretionary college closure days at Christmas

Excellent pension schemes with the West Yorkshire Pension Fund and the Teachers’ Pension

Discounted travel cards for those who regularly use public transport across the region with Northern Rail and Metro

Exceptional learning and development opportunities for all of our staff

You can read about these benefits, and others in more detail by downloading the Staff Benefits document attached to this vacancy.

SAFEGUARDING

Luminate Education Group is committed to the safeguarding of children, young people and vulnerable adults. We expect all staff and volunteers to share this commitment.

All successful applicants are required to complete all mandatory pre-employment checks, including:

Proof of right to work in the UK

Enhanced Disclosure and Barring Services (DBS) check

Children’s barred list check (we may also check the adult barred list if the role involves working with vulnerable adults)

Two professional references

Fitness to work, this is conducted by our occupational health partners, NHS Airedale

Section 128 check for all staff entering management roles

Prohibition check for all staff entering teaching related roles

Please Note: All successful applicants who have lived or travelled overseas for three months or more in the past five years will be required to undertake an overseas check as part of the pre-employment checks.

More information on overseas checks can be found on the government website:

All offers of employment are subject to satisfactory pre-employment checks.

RIGHT TO WORK IN THE UK

The UK Government introduced a new points based immigration system on 1 January 2021. You can read about the new immigration routes on the Gov.UK website here: #visa-application-process

Many of the new routes require sponsorship from an employer. Luminate Education Group is not a licenced sponsor. We are unable to employ anyone without current, and appropriate right to work in the UK.

If you are an EU, EEA or Swiss citizen and you were resident in the UK on or before 31 December 2020, you have until 30 June 2021 to apply to the EU Settlement Scheme, you can continue to prove your right to work in the UK with your passport and identity card up until 30 June 2021.

There is no change to immigration and right to work for British and Irish Citizens.

EQUALITY, DIVERSITY & INCLUSION

We positively welcome applications from all sections of the community, all candidates will be treated fairly irrespective of race, gender or gender identity, disability, sexual orientation, religion and belief or age.

Due to the high volume of applications we receive, we are unable to respond to every applicant. If you have not heard from us within four weeks of the closing date, please assume that your application has been unsuccessful on this occasion.

INFORMATION FOR RECRUITMENT AGENCIES

Luminate Education Group vacancies generate a lot of interest and we receive many calls and emails from recruitment agencies. Although we do appreciate the interest you have shown in Luminate Education Group, our policy is to recruit candidates directly wherever possible. We therefore do not accept any cold calls, speculative emails or CVs from agencies. Speculative emails and CVs will be deleted unread.