Managing Director – Denplan NEW

Simplyhealth

Competitive salary plus excellent benefits

Simplyhealth is a Purpose-led, certified B Corp committed to positively impacting people, communities, and the environment. Denplan, part of the Simplyhealth Group, is the UK’s leading dental payment plan and insurance provider. For nearly 40 years, Denplan has helped patients budget for preventative dental care and supported dentists in running successful practices. Together, Simplyhealth and Denplan share one purpose: improving access to healthcare for all in the UK – whether everyday health needs or oral health – through affordable, innovative solutions. This is your opportunity to lead a market-leading brand in a rapidly growing sector, as patients increasingly turn to private care.

As Managing Director for our Denplan line of business, you will lead one of our most iconic brands, driving strategy, growth, and innovation to improve access to dental care for millions across the UK. You will report directly to the CEO and be a member of the Executive Committee (ExCo). You will have full P&L responsibility for Denplan, which currently generates c. £35m revenue. You will inspire and lead a direct team of around 70 colleagues across Sales, Marketing, Product and, Clinical functions, supported by matrix teams in Technology, Customer Service and other support areas.

For the past two years, Simplyhealth has run Denplan and Practi (a tech-driven startup focused on patient financing) as separate businesses. Practi has been the vehicle for the group’s entry into dental treatment financing, and we now want to accelerate the adoption of our financing solution right across the full portfolio of Denplan clients, offering a seamless one-stop shop for dental payment plans, insurance and financing. With market consolidation, increased competition, and growing demand for digital solutions, we are proposing to integrate the two businesses for maximum impact with our customers, and optimum efficiency.

Your mission is to lead the transformation of Simplyhealth’s dental business by integrating Denplan and Practi into a single, market-leading line of business. This includes driving the strategy, growth, and profitability to expand our reach across UK private dentistry. It also means creating flexible payment plans and financing solutions while championing customer needs and delivering innovative, digitally-enabled solutions at scale, creating affordable access to dentistry. As a key member of the ExCo, you will shape the future of dental care access in the UK through visionary leadership and disciplined execution, while contributing to the overall leadership of the group.

What you’ll do

• Shape and deliver the long-term vision and strategy for Denplan, aligned with Group priorities.
• Subject to the outcome of the current consultation process, lead the integration of Denplan and Practi into a simplified, scalable, and differentiated portfolio with a single operating model and coherent brand architecture.
• Act as the voice of the customer, ensuring practice and patient needs are embedded into strategy, product development, and service design.
• Own and manage profitability for Denplan, driving sustainable revenue growth and margin improvement.
• Take the lead on our patient financing options, working closely with Simplyhealth Funding Services to make sure we’ve got the right capacity at a competitive cost for patients.
• Own go to market strategy across segments (practices, patients), channels (direct, partner, digital), and propositions.
• Assume direct accountability for Product & Innovation within Denplan overseeing prioritisation and investment across the Dental portfolio, balancing innovation, compliance, and ROI.
• Create a culture where people do their best work, motivating teams and bringing different groups together around shared goals.
• Build strong partnerships that help us grow and reach more customers.
• Make things simpler and smarter by streamlining processes and using automation where it adds value.
• Showcase Simplyhealth at key industry events, raising our profile and sharing our ideas.

About You

To thrive in this role, you should have:

• Proven leadership in complex businesses – experience running multi-product P&Ls as a Managing Director, GM, or similar senior role.
• Demonstrable experience as a strategic thinker and doer – skilled at shaping and delivering end-to-end strategies that drive growth and customer value.
• Commercially sharp business acumen – strong track record in pricing, forecasting, and building sustainable growth across new and existing lines.
• Market-savvy innovation capability – knows how to create differentiated propositions in competitive, regulated environments.
• People-first leadership skills – inspires and motivates high-performing teams, engages across all levels, and aligns diverse stakeholders.
• A low-ego mindset, celebrating the achievements of others.
• Product and customer experience – deep experience in product-led growth, go-to-market strategies, and understanding customer needs.
• A data-driven approach, using insight to inform decisions, lead transformation, and deliver growth, digital-first.
• Passion for impact – committed to improving patient outcomes and shaping the future of dental care through innovation.

In return, we offer

• Group annual discretionary bonus.
• 36 days holiday (including 8 bank holidays), with the option to buy or sell additional days.
• A comprehensive pension scheme with flexible contribution options.
• A yearly company-funded allowance for benefits including critical illness cover, private healthcare scheme, discounts and more.
• Simplyhealth core product choice (Cash plan or Dental plan).
• Life Assurance.

Your Recruitment Journey

• A telephone interview with our Head of People Operations to get to know you better.
• A first interview with our CEO and CPO focusing on your skills and experience.
• Aptitude tests (verbal and numerical) and a Working Styles Questionnaire.
• A final presentation to our CEO, CFO and CPO based on a strategic scenario.
• Meetings with key stakeholders and peers for deeper insight.

Successful candidates will receive a conditional offer subject to pre-employment checks, including a basic DBS and credit check conducted by our third-party partner, Experian. As this is an FCA Certified role (anticipated SMF18 – Executive Director), you will also undergo fitness and propriety assessments, provide regulated references, and complete the FCA’s Short Form A. Annual reassessment and conflict-of-interest declarations will be required.

Ready to lead transformational change and make a significant impact at Simplyhealth? Apply today or contact our Talent Acquisition Team at to learn more.

Competitive salary plus excellent benefits