Influencer Manager

TIPI GROUP LIMITED

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work – together.

The role

Influencers is a new venture for ROAST. This role will see you helping set up the Influencer offering: from the pitching process and strategy right through to execution and campaign evaluation. The ambition is to build out a full Organic Social service, working closely with, and complimenting, our Paid, Organic and Planning teams.

We’re seeking a strategic and hands on Influencer Manager to activate our influencer-led campaigns. In this role, you’ll manage everything from talent discovery and contract negotiations to campaign execution and performance analysis. You’ll work to deliver integrated, culturally relevant campaigns that drive engagement and deliver ROAS.

Responsibilities

• Develop innovative influencer marketing strategies aligning with client objectives and brand identity.
• Oversee end to end campaign management: from talent sourcing and brief development to contract negotiation, activation and performance tracking.
• Talent Sourcing & Relationship Management
  • Identify, recruit, and cultivate relationships with influencers across tiers-from nano to celebrity-and ensure brand and campaign fit.
  • Maintain strong relationships with influencer agents and management teams.
• Contract & Budget Negotiation
  • Manage contract terms and influencer fees, ensuring compliance with disclosure guidelines and brand alignment.
  • Handle campaign budgeting and invoice coordination.
• Campaign Reporting & Insight
  • Monitor, evaluate, and report campaign performance, delivering actionable insights for optimisation.
  • Define campaign KPIs and contribute strategic recommendations to clients.
• Cross Functional Collaboration & Trend Spotting
  • Work collaboratively with creative, social, paid, strategy, and PR teams (either agency or client) to ensure campaigns are seamlessly integrated.
  • Stay up to date on cultural shifts and platform trends to inform strategy and anticipate new opportunities.
• Business Development & New Formats
  • Proactively identify new business opportunities and contribute to pitches and expansion of influencer offerings.
  • Present innovative campaign ideas to both internal teams and clients.

The candidate

Experience

• Minimum of 3 years working in influencer marketing or social media
• Experience of working in an agency environment
• Experience of line management, including staff development
• Experience of managing multiple workflows and projects, with both external (client) and internal stakeholders
• Proficiency with influencer platforms and analytics tools (e.g., CreatorIQ, Traackr) is highly desirable

Working at ROAST

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trips

Benefits

• Hybrid working arrangements
• Additional 10 days ‘work from anywhere in the world’
• Discounted wellbeing classes / membership
• Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more
• Active company social life organised by a staff committee
• Lots of opportunity for involvement in CSR, sustainability and charity initiatives
• Cycle, electric car and tech purchase savings
• Training, including supplier sessions (e.g. Google), industry bodies (e.g. IAB), external trainers
• Opportunities to learn about other digital marketing disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.

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