Individual Giving Officer NEW

Cheltenham Animal Shelter

Job Title: Individual Giving Manager

• Department: Fundraising

• Reports to: Head of Fundraising

• Responsible for: Individual Giving Officer

• Working Hours: 23.25 hours per week. 15-month contract

1. Purpose of the Role

• Working with the Head of Fundraising develop programmes for the recruitment and retention of individual supporters.

• Maximise income across channels including direct mail, email, social media. Working with other team members to deliver this.

• Grow income stream from individual giving products such as appeals, raffles, lotteries and other individual giving products, such as our Pet Pen Sponsorship.

• Develop budgets and business plans and contribute to fundraising strategy.

• Manage and optimise supporter experience for retention, engagement, and cross-marketing.

• Analyse appeal results for continual improvement.

2. Principle Tasks

• Oversee the annual individual giving fundraising calendar and campaigns from start to finish.

• Plan and manage direct marketing and digital appeals, including supplier coordination.

• Conduct market research and maintain awareness of trends to inform innovation.

• Prepare budgets and monitor performance.

• Develop donor recruitment campaigns.

• Develop supporter journeys.

• Develop warm programmes.

• Write fundraising copy, providing guidance on design to artworkers. Work with local studio artists and internal staff to produce final materials.

• Coordinate with PR, comms, and other departments on campaign messaging and execution.

• Analyse campaign performance and produce evaluation insights.

• Ensure compliance with GDPR, Data Protection law, DMA, and fundraising codes of practice.

3. Knowledge, Skills & Experience

• Essential:

o Direct marketing and digital fundraising experience.

o CRM usage for data extract and reporting.

o Data management.

o Campaign brief writing.

o Fundraising copywriting ability.

o An understanding of effective fundraising design.

o Knowledge of effective appeals, charity gaming, donor stewardship, and individual giving products.

o Supporter acquisition, retention and development.

o GDPR.

4. Competencies

• Planning and decision-making skills.

• Creativity and forward-thinking.

• Task focus, prioritisation, and problem-solving.

• Collaboration with team.

• Project management.

• Excellent Microsoft package skills.

• Strong written/verbal communication and analytical skills.

5. Additional Info

• Willingness to occasionally work evenings or weekends if needed as part of the wider Fundraising team activities.

• Driving licence.

• Work in office 3 days per week. Some home working will be allowed as needed.