Individual Giving Officer NEW

The Ramblers

Job Title: Individual Giving Officer

Team: Fundraising

Location: Hybrid (split between home-working and London)

This role sits within a pay grade with a pay range of £26,887 to £42,371. The salary on appointment will be set at the lower end of the pay range, to a maximum of £34,629 depending on the candidate’s skills and experience. This approach aims to ensure fair compensation for new hires while maintaining alignment with the structured pay scale for the role.

It s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

We need your drive, knowledge, skills, and creativity to help us raise awareness of the Ramblers and what we stand for, enabling the charity to grow its supporter base and open up the joys and wellbeing benefits of walking to many more people.

We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Context and purpose of the role

It s an exciting time to join the Ramblers as we have recently refreshed our strategy to support the delivery of our long-term ambitions.

You will join a small, high-performing team responsible for generating £5 million per year from individual giving, legacies, grants and corporate partners, all to deliver the Ramblers ambition for a future where everyone can enjoy the benefits of walking in nature.

Working closely with the Product & Innovation Manager, you will play a key role in delivering the fundraising strategy, leading on the delivery of our individual giving and legacy marketing campaigns across a range of channels. You will create high-quality, compelling campaign materials and ensure an excellent donor experience.

Key Responsibilities:

Income generation

• Play a key role in the implementation and delivery of the individual giving and legacy marketing strategy
• Support the growth of individual giving income in line with annual targets
• Develop and deliver regular cash and legacy marketing appeals to a high level, including:
  • Developing propositions and cases for support
  • Create compelling direct marketing materials, including writing persuasive copy and developing strong creative content
  • Project management to ensure delivery on schedule and within budget
  • Managing relationships with agencies and suppliers including design and print
• Manage a portfolio of affiliate fundraising campaigns

Donor stewardship

• Ensure the Customer Relationship Management (CRM) system is used effectively to facilitate accurate supporter stewardship and reporting
• Effectively manage communications with supporters, including ensuring that donations are thanked appropriately, managing fundraising inboxes, and responding to queries
• Working with the Production & Innovation Manager, identify a pipeline of potential mid- and high-value donors for stewardship and conversion

Data and reporting

• Produce campaign and programme level reporting and analysis
• Work closely with the data team to ensure selections are accurate, timely and relevant to our various audiences, and use income data to make recommendations for future campaigns
• Maintain accurate, up to date and compliant records of individual giving campaigns and appeals
• Provide regular financial reports and reforecasts to the Product & Innovation Manager and Head of Fundraising

Relationships

• Build strong working relationships with staff within various functions of the Ramblers
• Work with other members of the Fundraising, Communications and Supporter Care teams to ensure that all supporter communications are part of an integrated supporter journey

The Person

Knowledge, Skills and Experience

Essential:

• Experience working within a target-driven fundraising or direct marketing team, ideally within an individual giving context
• Experience of managing fundraising or marketing projects across a range of channels, such as direct mail, social media and email
• Experience of data-driven marketing campaigns, including segmentation and campaign analysis to meet objectives
• Excellent communication skills, with the ability to tailor communications to a wide range of audiences
• Excellent creative skills, including the ability to write compelling, accurate and persuasive copy across a range of channels
• Competent in the use of IT tools including Word, Excel and PowerPoint
• Experience of working with CRM systems

Desirable:

• Experience of working with the Salesforce CRM
• Experience of legacy marketing, or an understanding of charity legacy giving
• Experience of using digital marketing tools including Mailchimp and social media advertising platforms
• Familiarity with relevant legislation and guidance, including UK data protection law and the Code of Fundraising Practice

Personal Attributes

• A team player, able to develop collaborative, strong and effective working relationships
• A positive and professional attitude
• Excellent attention to detail
• Proactive and self-motivated with the ability to work independently
• Adaptable and flexible in a fast-paced, target-driven environment
• Strong sense of responsibility and accountability
• Committed to the principles of inclusions and enabling everyone to feel welcome in the outdoors

Values and Behaviours

Our values are the core principles that guide us daily in our work and our membership of the Ramblers. We all share the passion that walking is for everyone and by living our shared values we can ensure the Ramblers is an organisation to be proud of. Our values will earn trust for the Ramblers brand which will allow us to open up a world of walking opportunities for even more people.

Inclusive

We make everyone feel welcome and part of the Ramblers community. We make sure we all feel respected and accepted and know our contributions make a difference in achieving our mission.

Inspiring

We strive to inspire people through the way we act and the things we say. We channel our passion and ambition so others are moved to help us achieve our mission.

Empowering

We empower and encourage each other to make a positive contribution to our teams and the Ramblers. We do all we can to make sure everyone has the ability, and feels confident, to take action.

Responsible

We take responsibility for ourselves and those around us seriously, by always acting in a safe and supportive way. We care about the environment and make sure we do what we say we will do.