Individual Giving Manager NEW

RLSS UK

The Individual Giving Manager will lead the development of RLSS UK s first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support.

A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities.

The postholder will play a central role in shaping the future of supporter engagement at RLSS UK, introducing best practice, ensuring strong stewardship, and embedding a supporter centred culture across the organisation.

JOB PURPOSE

To develop, launch, and grow RLSS UK s first individual giving programme, building sustainable income streams that support our vital work in water safety education. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one off gifts, lottery, legacies and in memory giving.

KEY TASKS AND RESPONSIBILITIES

Planning and Strategy

• Develop RLSS UK s first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products.
• Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising.

Supplier and Partner Development

• Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity.
• Lead onboarding and manage delivery to agreed standards, budgets and timelines.

Supporter Engagement and Campaign Development

• Design end to end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention).
• Plan and deliver multi channel campaigns (digital, social, email, paid, direct mail) to acquire, retain and engage supporters.
• Build audience understanding through segmentation, insight and experimentation.
• Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation.

Product Development

• Scope and pilot propositions for: Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value.
• Produce product business cases with KPIs, budgets, phasing and implementation plans.

Reporting and Evaluation

• Establish reporting and monitoring frameworks for Individual Giving activity.
• Use early data and insight to inform decision making, future planning, and product development.
• Ensure all activity complies with the Fundraising Regulator s Code of Practice, GDPR, PECR and Gambling Commission requirements.
• Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, Senior Leadership Team and the Board of Trustees.

Other Duties & Responsibilities

• All other duties reasonably associated with your role, as directed by the Line Manager.
• Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation.
• Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK s compliance programme.
• Demonstrate and uphold the Society s values and behavioural standards at all times.
• Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality.

This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation.

PERSON SPECIFICATION
Essential Relevant Experience, Skills and/or Aptitudes

• Demonstrable experience of individual giving across multiple products, which may include regular giving, one off gifts, lottery, legacy giving, in memory giving, and appeals.
• Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving.
• Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value.
• Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches).
• Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money.
• Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting.
• Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity.
• Strong understanding of CRM systems and fundraising technologies, and how these support effective individual giving programmes.
• Understanding of fundraising regulation, GDPR, and ethical fundraising practices.
• Experience managing budgets and ensuring effective allocation of resources.
• Comfortable working in an environment where systems, processes, and programmes are being built from the ground up.

Desirable Relevant Experience, Skills and/or Aptitudes

• Knowledge and understanding of RLSS UK s mission, values and strategic priorities.
• Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up.
• Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms.
• Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation).
• Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys.
• Understanding of water safety, education, youth engagement, community development or related fields.

ABOUT RLSS UK

The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education so that everyone can enjoy water safely. We share our expertise, skills, and knowledge to empower people enjoy water safely and achieve our vision; communities free from drowning.

WHAT RLSS UK CAN OFFER YOU

RLSS UK is a national Charity based in Worcester, and we offer great staff benefits including –

• Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday
• Private Medical Scheme
• Enhanced Society Sick Pay
• Eye Care
• Employee Assistance Programme via Health Assured
• Life Assurance Scheme
• Howdens Sports Benefits/Perks at Work
• Free RLSS UK Membership
• Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine
• Free on-site parking when working from HQ
• Company Events and more!

Subject to eligibility criteria

YOUR APPLICATION

Please send your CV along with a Cover Letter outlining why you should join our Income Generation and Engagement Team

Closing Date 5.00pm, Tuesday 17th March 2026

Interview Date Thursday 26th March 2026 at our Worcester Head Office (subject to change)

Should you wish to discuss the role, any reasonable adjustments you may require throughout the recruitment process, or have any questions, please get in touch where a member of the RLSS UK HR Department will be happy to help.

RLSS UK are a Disability Confident Committed Employer and an INclusive Worcestershire Leader.