Head of ZCL Growth

Ovo Energy
Role OVO-View

Team: Commercial Growth

Salary banding: £80,000 – £100,000

Experience: Experienced

Working pattern:Full-Time

Reporting to: Ido Padani, VP Growth and ‘dotting’ into Mark Robson, VP Commercial Development

Sponsorship: Unfortunately we are unable to offer sponsorship for this role.

This role in 3 words: Driving ZCL Sales

Top 3 qualities for this role: Customer-obsessed, Product Marketeer, Growth mindset

In the words of the team, you should leave your current role for this one because .

‘You have the opportunity to help decarbonise our planet!’

Where you’ll work:

At OVO, we understand that a one size fits all approach doesn’t work for everyone. That’s why we created the OVO Way of Flexibility.

Ideally we’re looking for someone who is London based, there will be an expectation to come into the office 3 times a week. You’ll also have the flexibility to work from home.

Everyone belongs at OVO

At OVO, we are on a mission to solve one of humanity’s biggest challenges, the climate crisis. And we know it takes all of us to change the world. That’s why we need diverse people from all abilities, gender identities, ethnicities, ages, sexual orientations, life experiences and backgrounds to join us.

Teamworking for the planet

Everything we do here spins around Plan Zero. So, naturally, the team you’ll be joining plays a gigantic role in making that happen. Here’s how:

We’ve made good progress on the UK’s path to net zero. But we can do better. Research shows that 100% renewable energy tariffs aren’t actually making the grid greener. We have to go further. We need to save energy, use power at smarter times of the day and look at other ways to help our customers reduce their carbon footprint.

That’s where our Zero Carbon Living (ZCL) business comes in. To become the UK’s decarbonisation partner, ZCL will be the key driver in everything we do over and above our energy offer.

We’re forming, incubating and growing new ideas that will change the way our customers consume energy. We’ll look at everything on their decarbonisation journey – from home and heating, to transport, solar and battery. We’ll work like a start up – using our entrepreneurial, OVO Way spirit to drive us forward. And we’ll be flexible about how we do it – trying new things, growing the ones that work and learning new, green skills as we go.

This role in a nutshell:

This role leads all aspects of the product marketing strategy and execution for our exciting, high growth consumer energy transition products, working across growth channels to craft our customer sales messaging and communication.

You’ll build, own and drive our go to market launches and enduring strategies for our growing Zero Carbon Living products. These are new product categories for OVO – from selling our award winning EV ‘Anytime’ tariff add-on to more expensive solar, battery and heat pump installations.

Reporting into the VP of Growth who is responsible for all our key channels (acquisitions, retention and engagement). The role will also ‘dot’ into our VP Commercial Development who oversees all our ZCL growth products and activities ensuring that our ZCL roadmap is linked with our existing growth channel SMEs and capabilities.

Your key outcomes will be:

• ZCL customer growth – driving leads and sales across internal CRM channels (existing customers cross sell) and wider performance marketing channels and our own ZCL growth channels (new customers)
• Create the enduring go to market strategy for ZCL. We’re growing at pace and need to create the right conditions, operating model and ways of working between our ZCL Commercial leads, Product team and our established marketing channels SMEs.
• Build and inspire the team. We have amazing Product Marketing Leads and Executives across our energy transition Drive and Home propositions. We need to create the right team structure and expertise as we 10x our sales.
• Work with our ZCL Commercial leads to develop our GTM strategies. Lead on the definition, execution and iteration of our product marketing strategies for our new ZCL products – EV products (Charge Anytime, Bonnet and EV Charger installs) and our Home products (Solar/Battery, heat pumps, Energy Experts and Smart Thermostats).
• Create the streamlined briefing process that keeps all our team members engaged and aligned
• Oversee and lead the Product Marketing Leads and their marketing executives, across our Drive and Home ZCL products
• Work with our Commercial growth channel SMEs to create the growth channel plans that underpin our bold ZCL sales targets – and then create the performance management, high-challenge and high support culture to help us achieve those targets.
• Work closely with our growth channels leads, product and tech to optimise our sales funnels to deliver optimal customer experience.
• Own our overall ZCL marketing strategy, prioritising resources and campaigns to ensure our individual products are sensibly represented and customer contact is appropriate
• Work with our commercial growth SMEs on optimising CAC across our growth channels to deliver the optimal commercial outcomes
• Drive a culture of SEO and performance marketing excellence across ZCL Commercial leads, product and tech teams.
• Work closely with our ZCL and Commercial leadership teams to ensure alignment and establish fit for purpose ways of working
• Establish strong relationships with cross-functional groups across the business to support growth of ZCL e.g. Brand colleagues, Data, Product and Tech etc.

You’ll be a successful Head of ZCL Growth at OVO if you

• Like to hit daring targets in a high growth team
• Like to create important growth metrics and measure success
• React rapidly to competitor and market dynamics
• Like to take a product centric approach and iterate
• Experience in marketing both expensive (£10k) hardware installations and cheaper subscription type services
• Can demonstrate previous experience in getting results across multiple growth channels – especially internal CRM, paid social, search and SEO
• Have a robust experience in digital customer journey optimisation (full funnel)
• Have experience working with leading agencies
• Are comfortable working in startup mode – ambiguity, pace and can hustle a route to market through multiple interested partners
• Are obsessed with supporting our customers’ decarbonisation journey and have a real passion for our home energy decarbonisation mission and delivering the UK’s transition to Net Zero.
• Can articulately communicate the benefits of sophisticated decarbonisation hardware to our customers
• Can lead and empower strong marketing executives and leads
• Have experience in working with product and commercial teams in building propositions that resonate with customers and can scale

Let’s talk about what’s in it for you

We’ll pay you between £80,000 and £100,000, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience to our zero carbon mission.

You’ll be eligible for an on-target bonus of 15%. We have one OVO bonus plan that focuses on the collective performance of our people to deliver our Plan Zero goal.

We also offer plenty of green benefits and progressive policies to help you feel like you belong at OVO and there’s flex pay. It’s an extra 9% of your salary on top of your core pay to use as you like. You can take it as cash, add to your pension, or choose to spend it on a huge range of flex benefits.

Here’s a taster of what’s on offer:

For starters, you’ll get 34 days of holiday (including bank holidays).

For your health
With benefits like a healthcare cash plan or private medical insurance depending on your career level, critical illness cover, life assurance, health assessments, and more

For your wellbeing
With gym membership, gadget, travel and cyber insurance, workplace ISA, will writing services, DNA testing, dental insurance, and more

For your lifestyle
With extra holiday buying, discount dining, culture cards, tech loans, and supporting your favourite charities with give-as-you-earn donations

For your home
Get up to £300 off any OVO Energy plan (when you pay by Direct Debit), plus personal carbon offsetting and great discounts on smart thermostats and EV chargers

For your commute
Nab a great deal on ultra-low emission car leasing, plus our cycle to work scheme and public transport season ticket loans

Want to hear about our full range of flexible benefits and progressive people policies? Our People Team can tell you everything you need to know.

For your Belonging

To find better ways to support our people, we need to listen to each other’s experiences and find ways to build a truly inclusive and diverse workplace. As part of this, we have 8 Belonging Networks at OVO. Led by our people, for our people – so when you join OVO, you can play a part – big or small – with any of the Networks. It’s up to you.

Oh, and one last thing
. click apply for full job details