Head of Social Media & Content

Broadwick

Role: Head of Social Media & Content
Reports into: Director of Marketing & Culture
Location: London
Contract Type: Full Time, Permanent (42.5 hours per week)

Who we are:

Broadwick Live is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition London and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.

Our team:

The Broadwick Live Marketing team delivers industry-leading campaigns that shape how audiences engage with music, space, and culture. We sit at the intersection of creativity and commerce, working cross-functionally with internal teams and external partners to build narratives that drive ticket sales, engagement, shape cultural perception, and drive growth.

We’re a passionate and dedicated team with strong values and vision for the future of events and culture spaces.

What we’re looking for:

We’re seeking a creative and strategic Head of Social Media & Content to lead the development and execution of best-in-class social media strategies, content narratives, and storytelling across all Broadwick Live brands and channels.

You’ll be responsible for driving audience engagement, community growth, and brand resonance through compelling content and channel management, ensuring our social platforms are dynamic extensions of our venues, events and experiences.

Working cross-functionally with programming, creative and venue teams, you will set the tone and strategy for how we present ourselves online.

What you’ll be accountable and responsible for:

Social Media Strategy & Execution

• Lead the vision and roadmap for Broadwick Live’s social media presence across all relevant platforms.

• Develop and implement innovative social media strategies that amplify our brand identity, voice, and campaigns.

• Define and oversee platform-specific strategies tailored to each venue and brand.

• Own day-to-day scheduling and publishing across all major social platforms, ensuring consistent output aligned with channel best practices.

• Oversee content output across each platform, ensuring brand tone, narrative consistency, and real-time cultural relevance.

• Ensure strategies align with business objectives, brand positioning, commercial goals and audience development.

Content Development & Storytelling

• Own the content calendar and production pipeline across social and digital touchpoints.

• Guide the ideation, creation and publishing of standout multimedia content, including video, short-form, long-form, editorial, and experiential.

• Develop thumb-stopping, shareable content that drives engagement, reach and brand awareness.

• Collaborate with internal and external creative and production teams to plan and deliver high-impact content. Ensure aesthetic consistency and high production values are maintained.

• Drive the development of new social-first content formats and recurring editorial series to build audience loyalty and brand differentiation.

• Lead content planning for activations including events, photo shoots and campaigns, ensuring assets are captured for multiple use cases.

• Leverage emerging trends, formats and tools to stay ahead of the curve.

Community Engagement & Management

• Build and nurture online communities around Broadwick Live brands and venues.

• Lead engagement strategy to foster two-way communication, cultural relevance and loyalty.

• Work with artists, influencers and brand partners to co-create meaningful content that resonates with niche and mainstream audiences alike.

• Monitor and respond to community sentiment and feedback across platforms.

Performance & Insights

• Define KPIs for engagement, reach, growth and content performance across platforms.

• Use data and insights to iterate, test and optimise creative formats, posting strategies and content types.

• Regularly evaluate platform performance and audience insights to refine creative and strategic decisions.

• Prepare and present regular performance reports and actionable insights to leadership.

• Align social and content goals with broader brand and commercial objectives.

Team & Cross-functional Collaboration

• Manage and grow a team of high-performing social media managers, content creators and community leads.

• Collaborate across the marketing, creative, ticketing and partnerships teams to deliver joined-up campaigns.

• Own the process of briefing the design team to ensure all social media assets are aligned with broader marketing and content objectives.

• Work closely with our partnerships team to shape and execute multi-channel social strategies for branded campaigns and collaborations.

• Liaise with external agencies, freelancers and partners to scale delivery and creative impact.

You’ll need to have:

• 5+ years of experience leading social media and content strategy within high-growth, culturally-driven brands – ideally in live events, music or entertainment.

• Proven success in managing large-scale, multi-platform content campaigns with measurable results.

• A strong understanding of Broadwick Live’s role and tone of voice within the electronic music ecosystem.

• Deep understanding of youth culture, music (especially electronic), and digital storytelling trends.

• Demonstrated experience building communities and shaping digital narratives across established and emerging platforms.

• Experience in video production, short-form storytelling, and editorial content creation.

• Confident using insights and analytics to inform content decisions and platform strategy.

• A creative, collaborative mindset and exceptional communication and leadership skills.

• Ability to manage multiple projects, deadlines and teams in a fast-paced, evolving environment.

• Passion for redefining cultural experiences and a sharp eye for what makes content resonate.