Head of Social Media

The Growth Foundation

About the Company

We are working with a beauty brand that stands as a trailblazer in the beauty industry, redefining standards through groundbreaking products, patented technologies, and cutting-edge digital marketing strategies. Recognised with numerous awards, they continue to captivate audiences with our innovative approach, bolstered by collaborations with renowned celebrity makeup artists.

They believe transparency is critical in today’s beauty world. Our community deserve to know exactly what we stand for and what we commit to as a business when creating our products.

Using first-of-its-kind breakthrough technology, we bring together the world’s best scientists, cosmetic chemists, beauty experts and product developers in our Beauty Innovation Lab. We’re totally transparent about what’s in our formulas, and we never test on animals. Our formulas are free of parabens, sulphates and gluten – and vegan.

Our commitment to making the safest, most responsible and sustainable products runs through everything we do. Our brand packaging is currently 30% sustainable, and we aim to make it 100% by 2025 (or sooner if we can!)

About the Role

Social Media Management:

• Create content calendar across Instagram, TikTok, YouTube, Linkedin, X , Facebook, Threads by scheduling and publishing content, monitor social media channels, and respond to community interactions.
• In-depth knowledge of major social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube) and their best practices.
• Strong organisational and project management skills. Ability to manage multiple projects and meet deadlines.
• Stay informed about industry trends and competitor activities to enhance the brand’s social media presence.
• Work closely with CRM and Marketing team on aligning content and campaign calendar.
• Understanding of branding and how to maintain a consistent brand voice across all social media platforms

Community Management:

• Cultivate and nurture relationships with their online community to foster brand loyalty through community management across all platforms, including responding to comments, and messages, in addition to organically interacting with their creator community to nurture and maintain relationships, and conducting further research to interact with content that is relevant to the brand and/or products.

Content Creation:

• The Content Creator & Social Media Coordinator must be a natural when it comes to staying on top of platform and beauty trends, willing to hit the ground running and reactively execute new ideas on TikTok and Instagram.
• Strong writing, editing, and content creation skills. Ability to create engaging and high-quality posts, articles, and multimedia content.
• The successful candidate must be comfortable in front and behind the lens to plan, create and edit dynamic and engaging content in the office. Bonus points if you’re comfortable shooting sit down videos trying different make-up or skincare looks, and act as a brand ambassador.

Responsibilities

• Strategy Development: Develop and implement social media strategies to align with business goals.
• Content Creation and Management: Create, curate, and manage all published content (images, videos, written posts, etc.).
• Community Management: Engage with followers, respond to comments, and manage online communities.
• Performance Analysis: Track, analyse, and report on social media performance metrics.
• Campaign Management: Plan and execute social media campaigns, including paid advertising campaigns.
• Stay Updated: Keep up to date with the latest social media trends, tools, and best practices.
• Collaboration: Work with marketing, PR, and other teams to ensure brand consistency and integrate social media with other marketing efforts.

About You

• Proven experience as a Social Media Coordinator and Content Creator in the BEAUTY industry, min 2 years of experience. Need portfolio or examples of work.
• Strong content creating and editing skills, particularly for Reels and TikToks.
• In-depth knowledge of social media platforms, trends, and best practices.
• Excellent verbal and written communication skills with the ability to create engaging and authentic content.
• Familiarity with beauty and skincare trends and a passion for the industry.
• Ability to work in a fast-paced environment and adapt to evolving trends.

We would love to respond to every application however due to the volume of applications we receive this isn’t always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.