Head of Performance Marketing

Bristol, Gloucestershire
ADLIB

We are looking for an experienced Performance Marketing leader to join a leading UK investment brand as Head of Performance Marketing. This is an amazing opportunity to join at a pivotal time for the company, where you’ll have the chance to make a huge impact on growth strategy and performance marketing direction across multiple channels.

If you are a Senior Performance Marketing Manager, Head of Performance Marketing or similar with a background in financial services or regulated industries, and expertise in digital acquisition and data-driven marketing, this could be the perfect opportunity for you. If you’re looking for your next role in the South West or commutable distance, we would love to hear from you.

What you’ll be doing

• As Head of Performance Marketing you will shape and lead the performance marketing strategy, collaborating with key stakeholders to create and deliver a comprehensive approach that drives measurable growth and maximises ROI across all digital channels.
• Drive the strategic development and execution of performance marketing campaigns across paid search (PPC), SEO, social media advertising, display, programmatic, and affiliate marketing, with full ownership of budget allocation and channel optimisation.
• Lead and inspire a high-performing team, building a culture of data-driven decision-making, continuous testing, and performance optimisation whilst developing talent and capabilities within the function.
• Take ownership of campaign analysis and optimisation using advanced data insights, establishing KPI frameworks (CPA, CPC, ROI, ROAS, LTV, CAC) and implementing sophisticated A/B testing, funnel analysis, and conversion rate optimisation strategies.
• Provide regular reports to senior leadership with clear insights and recommendations based on data, whilst developing and managing the performance marketing budget to ensure efficient allocation of resources across channels.
• Collaborate with cross-functional teams (e.g., content, creative, product, and web) to align performance marketing strategies with broader business objectives.
• Stay updated on industry trends, competitive landscape, and emerging marketing technologies whilst overseeing the selection, implementation, and optimisation of marketing technology platforms.

Experience you’ll need

• Proven track record in performance marketing leadership with demonstrable success in scaling digital acquisition channels and driving measurable growth.
• A background in financial services or a regulated environment is highly advantageous.
• Strategic mindset with deep understanding of paid media channels, conversion optimisation, marketing attribution, and the ability to translate data insights into actionable growth strategies.
• Exceptional leadership and people management skills, with experience building and inspiring high-performing performance marketing teams in fast-paced, results-driven environments.
• Proficient in data analysis, using tools like Google Analytics, SEMrush, Tableau, or similar to derive insights and optimise campaign performance.
• Excellent communication and presentation skills, able to communicate complex data and insights to non-technical stakeholders.
• Proven ability to manage large budgets efficiently and allocate spend across diverse marketing channels.
• Familiarity with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing platforms.

What you’ll get in return

On top of a competitive salary you will receive an extensive benefits package incl bonus, flexible holiday scheme, hybrid working, private medical and much more.

What’s next

If this sounds like the perfect next step in your performance marketing career, we’d love to hear from you.