Head of On-Premise Marketing (12 Month FTC)

KFC Corporation

Pizza Hut UK & Ireland is on a mission to redefine the dine-in experience for today’s consumers. As the landscape of casual dining evolves, younger and more everyday guests are seeking out meaningful, in-person experiences. We’re embracing this shift and investing in a bold, modern approach to on-premise marketing.

We’re looking for a strategic, commercially-minded Head of On-Premise Marketing to lead the charge for 12 months. This is an exciting opportunity to shape how we engage our dine-in guests across the UK and Ireland – and influence our omni-channel marketing strategy more broadly.

Key Responsibilities

• Strategy Development: Lead the development of a refreshed on-premise marketing strategy aligned to Pizza Hut’s brand positioning, guest needs, and broader business goals.
• Sales Growth: Drive initiatives that directly impact dine-in business growth, traffic, frequency, and average spend.
• Pricing & Promo: lead strategy & execution of pricing & value promotion architecture in partnership with finance.
• Consumer Insight: Use data and insights to understand evolving consumer behaviours in the on-premise space and identify growth opportunities.
• Campaign Leadership: Own and activate integrated marketing campaigns specifically tailored to the dine-in channel, working in collaboration with creative, digital, and media teams.
• Cross-Functional Collaboration: Partner closely with Operations, Finance, Food Innovation, and Property teams to align marketing efforts with the full guest experience.
• Franchise Engagement: Collaborate with franchisees to test and scale marketing initiatives that drive dine-in performance.
• Global Connectivity: Work with global marketing partners to share learnings, align on best practices, and leverage global resources where appropriate.
• Performance Tracking: Measure and report on the effectiveness of campaigns and initiatives, using key metrics to optimise strategies over time.

About You

• Proven experience in consumer marketing, ideally with a focus on retail, hospitality, or multi-site environments.
• Strategic thinker with a track record of turning insight into action and delivering commercial results.
• Strong commercial acumen- ability to understand and leverage business drivers, market dynamics, and financial principles to make informed decisions that drive growth and profitability. This includes aligning marketing and business strategies with commercial goals, making data-driven decisions that balance short-term performance with long-term value
• Experience building or reshaping marketing strategies to meet changing consumer trends.
• Strong project management skills and the ability to lead cross-functional initiatives.
• Collaborative mindset with the ability to influence and inspire both internal and external partners.
• Confident communicator with experience engaging senior stakeholders and franchisees.
• A passion for customer experience, food, and brand-led creative thinking.

Why Join Us?

At Pizza Hut UKI, we’re creating more than just pizza – we’re building a people-first, purpose-led culture that celebrates bold thinking and real-world impact. In this role, you’ll have the unique opportunity to shape the future of our dine-in business, with the freedom to innovate and the support of a collaborative team.

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