Head of Marketing NEW

City, London
Deverell Smith Ltd

Head of Marketing (6-12 month fixed-term contract, potential for permanent role)

We’re launching 6 residential schemes in 2026 across Wood Green, Greenwich, Hendon, Slough, Wembley, and Staines.

The Role

Lead marketing strategies to drive brand awareness, occupancy, and revenue across our portfolio. Work closely with operations, leasing, and property teams to ensure seamless execution of marketing efforts.

Key Responsibilities

• Develop and implement marketing strategies across the portfolio
• Manage overall marketing budget, including forecasting, POs, and invoice management
• Define brand positioning, messaging, and awareness channels
• Oversee creation of marketing collateral: print, digital, out of home, and advertising campaigns
• Brief and manage external agencies for photography, videography, brochures, and digital advertising
• Monitor market trends and analyse data insights to optimise spend and maximise ROI
• Manage Marketing Manager, providing guidance and setting KPIs
• Coordinate with furniture providers on interior design for show apartments
• Plan and execute portfolio delivery timelines
• Collaborate with Head of Digital on media scheduling and digital strategy
• Support community management teams with marketing collateral
• Conduct regular site visits to ensure brand standards are maintained
• Act as brand guardian across all touch points

Essential Skills & Experience

• Property sector experience, particularly launching businesses to market
• Strong organisational and project management skills with ability to juggle multiple priorities
• Proven track record creating and executing marketing plans that deliver results
• Budget management and cash flow reporting experience
• Confident presenter and communicator across all levels
• Exceptional attention to detail and deadline management
• Strategic thinker who understands market trends and customer needs
• Experience delivering high-quality marketing campaigns with measurable ROI
• Strong copy writing and grammar skills
• Proactive problem-solver with initiative
• Agile and able to work re actively to changing priorities
• Up to date with current brands and lifestyle trends

Location: Vauxhall-based with regular site travel required