Head of Marketing

Tradition Group

TraditionData is seeking a Head of Marketing to join the team, based in our London office. This role offers an exciting opportunity to contribute to the growth of a leading provider of OTC market data. Reporting to the CEO, the successful candidate will be responsible for executing the TraditionData marketing strategy, enhancing our brand presence, and driving engagement across our global client base. We are looking for a motivated professional with a strong track record in B2B marketing, who is eager to make an impact in a dynamic and fast-paced environment.

Our business

TraditionData is a division of Tradition that provides consistent, high-quality financial market data that reflects real price interest in global OTC swaps markets, covering Interest Rate Derivatives, Energy & Commodities, Credit & Fixed Income, and FX & Money Markets.

Tradition is the interdealer broking arm of Compagnie Financière Tradition and one of the world’s largest interdealer brokers in over-the-counter financial and commodity related products. Represented in over 30 countries, Compagnie Financière Tradition S.A. is listed on the Swiss stock exchange.

About the team

The TraditionData marketing is responsible for driving business growth by supporting the global product and sales teams. The marketing team is focussed on driving awareness, building our reputation and growing pipeline. We are looking for a strategic thinker who has successfully partnered with commercial and product teams in previous roles to drive pipeline and accelerate business growth.

Responsibilities

• Lead the development and execution of the global marketing strategy, working closely with the COO and CRO to align initiatives with commercial objectives, revenue growth targets, and market expansion priorities.
• Define and deliver integrated multi-channel marketing plans, securing cross-functional alignment and stakeholder engagement across Product, Sales, Account Management, and Executive teams to maximise ROI from available budgets and resources.
• Drive brand growth and market visibility through strategic campaigns that support lead generation, client engagement, and the positioning of TraditionData as a global leader in OTC market data.
• Oversee all aspects of marketing execution, including digital performance (paid and organic), brand positioning, content strategy, and event presence – ensuring tactical plans are aligned with long-term strategic goals.
• Own the strategic direction of , leading web content, UX, and development initiatives to ensure the site acts as a central hub for discovery, engagement, and client self-service.
• Establish clear, insight-led marketing reporting frameworks, delivering regular performance analysis and actionable recommendations to the Senior Leadership Team on campaign impact, pipeline contribution, and marketing effectiveness.
• Champion data-driven decision making by identifying and acting on funnel conversion insights, web behaviours, and customer feedback to optimise performance across the entire marketing and sales journey.
• Craft and activate key messaging across high-impact platforms, including the website, digital channels, strategic partnerships, media relations, and industry events-supported by case studies, thought leadership, and video content that demonstrate the tangible value of our data products.
• Safeguard brand integrity and consistency across all channels and touchpoints, acting as brand guardian to uphold TraditionData’s tone of voice, visual identity, and strategic positioning.
• Lead and execute high-impact marketing initiatives, from go-to-market programmes to product campaigns and global events-balancing strategic planning with hands-on delivery and team collaboration.
• Foster a culture of innovation and curiosity, partnering with teams across the business to identify opportunities for creative thinking, process improvement, and new approaches that elevate the role of marketing in the organisation.

We would love to hear from you if you have

• Extensive B2B marketing experience (8+ years), ideally within financial services, fintech, or market data environments, with a clear understanding of complex sales cycles and high-value client relationships.
• A strategic, commercially minded approach, with a proven ability to translate business objectives into integrated marketing strategies that drive brand equity, pipeline growth, and revenue impact.
• Demonstrated success leading multi-channel campaigns across digital, content, and events-balancing strategic oversight with detail-oriented execution to deliver measurable business outcomes and meaningful client engagement.
• Strong analytical and performance-driven mindset, with the ability to interpret complex data sets, identify trends, and optimise marketing programmes based on insights and KPIs.
• Hands-on experience with key marketing platforms and tools, including CRM and automation (e.g. Salesforce, HubSpot), web and analytics platforms (e.g. WordPress, GA4, Google Search Console), and campaign tracking systems.
• Proven leadership and team development capabilities, with a track record of building and nurturing high-performing, cross-functional teams that collaborate effectively and execute at pace.
• Experience managing external agencies and vendor relationships, ensuring strategic alignment, operational efficiency, and creative excellence across partners and suppliers.
• An adaptable and proactive mindset, capable of navigating ambiguity, driving innovation, and contributing to wider business discussions beyond the marketing remit.

Apply for the role

Join the team shaping the future of the market data industry.

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