Head of Marketing NEW

Artisan People

A successful masstige beauty and skincare brand is looking for a Head of Marketing to be based in London.

The Role You’ll have full ownership of building and leading a high-performing marketing function, creating structure, process, and vision for a brand in a rapid growth cycle. You’ll be responsible for driving brand strategy across all consumer touchpoints (excluding PR and ecommerce), with a particular focus on digital and community engagement. You’ll play a pivotal part in preparing the brand for international expansion into the US and Australia.Key responsibilities include:

• Full ownership of the marketing budget, driving ROI through smart spend and cyclical trading.
• Lead the execution of brand strategy across digital, social, influencer and community channels.
• Establish a marketing roadmap with traditional critical path and process planning.
• Own the customer journey across all marketing touchpoints, ensuring consistency and excellence.
• Manage team of up to 7, building capabilities across paid, organic, influencer and community.
• Develop annual budgets, monitor P&L with senior leaders and track key performance metrics.
• Build and manage relationships with internal stakeholders, agencies, and platform partners.
• Regulate copywriting and messaging across all marketing channels, SEO and site content.
• Shape the brand’s tone of voice and build replicable marketing models for international markets.
• Establish brand guidelines and govern digital execution with distributor partners.

How You’ll Dazzle Us You’re an experienced, hands-on leader with a passion for beauty, skincare and high-impact brand building. You’re both a strategist and a doer – ready to shape teams, implement processes and deliver results. You’re naturally collaborative, commercially minded, and can thrive in a fast-paced, independent business.We’re looking for someone who brings:

• Proven success in a senior marketing role within a fast-growing challenger or start-up brand, ideally beauty.
• Demonstrated experience in building and executing brand strategy that drives commercial outcomes.
• Strong analytical and performance reporting skills, with a data-driven mindset.
• Experience growing and managing multi-disciplinary teams, including recruitment and development.
• Solid agency, platform and media house relationship management experience.
• A commercial brain – you’re numerate, strategic and able to link marketing activity to P&L impact.
• Working knowledge of Shopify Plus and Klaviyo highly desirable.
• Exceptional communication skills, attention to detail, and a flexible, entrepreneurial mindset.
• A genuine interest in skincare, ingredients and digital trends is a strong bonus!

What’s Next Apply via the form below!