Head of Marketing

Griffin Fire

Job Summary:

The Head of Marketing will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and reinforce our value proposition within the B2B healthcare sector. This role requires a dynamic leader with a deep interest in what drives perception, behaviour and adoption; and a proven skill set to leverage brand creation, positioning and messaging across marketing channels to meet business objectives.

About Us:
As the European leader in digital primary care, HealthHero caters to millions across the UK, Ireland, France, and Germany, with our mission to improve lives and simplify healthcare. We cater for whole health, from prevention to long-term health management.

We’re proud to be recognised as a Great Place to Work, which reflects our commitment to creating a supportive and engaging culture. We have also been featured as the fastest growing digital healthcare company of scale in the first Sunday Times 100 Techlist. This recognition shows our impact in the digital health sector and our dedication to innovation and excellence.

Key Responsibilities:

• Develop and implement marketing strategies that align with HealthHero’s business goals.
• Develop and refine brand and company narrative. Lead on brand thinking, architecture and brand messaging tied to propositions and target segments.
• Develop and refine value propositions to clearly communicate the benefits and unique selling points of HealthHero’s products and services.
• Lead on content creation, managing for sharp, on brand messaging, user impact, while meeting customer acquisition and retention objectives.
• Lead and mentor the marketing team, fostering a collaborative and high-performance culture.
• Oversee the creation and execution of marketing campaigns across various channels, including events, digital, social media, email, and traditional media, with a focus on B2B audiences in particular.
• Monitor and report on the performance of marketing initiatives, using data-driven insights to optimize strategies.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive and effective marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field preferred, but other qualifications considered.
• Proven experience in a senior marketing role, with a track record of successful marketing campaigns and brand growth in the B2B sector.
• In-depth knowledge of B2B marketing channels, social media, and content marketing.
• Awareness of SEO, SEM and B2C customer acquisition strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Analytical mindset with a strong ‘first principles’ thinking approach.
• Ability to turn things around quickly, juggle and multi-task in a fast-paced and high-growth environment.

Benefits:

• Company Pension scheme.
• Access to HealthHero healthcare services, including Private 24/7 GP service and Employee Assistance Programme.
• 25 days holiday + 8 days bank holiday and an extra day off for your birthday.
• Life Cover.
• Electric Car scheme.
• Cycle to work scheme.
• Salary Exchange scheme.