Head of Growth NEW

Manchester, Lancashire
CloudM UK

CloudM is an award-winning SaaS company whose humble beginnings in Manchester have grown into a global business in just a few short years.

The CloudM platform is designed to help our customers get the most out of SaaS applications like Microsoft 365 and Google Workspace, automating time consuming tasks like IT admin, onboarding & offboarding, archiving, and migrations.

Our SaaS data management platform has been used by over 50,000 customers in 107 countries including the likes of LinkedIn, Uber, Netflix, and Spotify.

We have a brilliant team of more than 70 people in locations across the UK and Europe. We are still growing, and that means we need more brilliant people who share our ambition to join our team.

Join the Cloud revolution. Join CloudM.

Role Overview:

CloudM is seeking a hands on, execution focused Head of Growth to drive day to day growth initiatives across acquisition, outbound, lifecycle, and conversion optimisation. Reporting to the Director of Growth, this role is responsible for defining and executing the pipeline generation strategy and translating it into measurable execution that delivers predictable pipeline contribution through experimentation, channel optimisation, and operational excellence.

The Head of Growth will own pipeline generation strategy and execution, while overall growth strategy, positioning, pricing, and revenue accountability remain with the Director of Growth.

Responsibilities: Pipeline Generation Strategy & Experimentation

• Define and execute the pipeline generation strategy across inbound, outbound, partner, and lifecycle growth initiatives.
• Design and run growth experiments to improve conversion rates, funnel performance, and pipeline efficiency.
• Own experimentation frameworks, testing cadence, and performance analysis.
• Advise on changes to pipeline execution, GTM motions, and product positioning based on growth insights and learnings.

Demand Generation & Outbound

• Lead execution of inbound and outbound growth programmes, including paid media, organic (SEO, LLM optimisation), content distribution, outbound email, and account based initiatives.
• Lead outbound growth motions, including SDR programmes and pipeline acceleration initiatives.
• Optimise lead flow, qualification, and handoff processes to improve pipeline quality.
• Own prospect data strategy, including tooling selection, account identification, enrichment, and data quality.

Channel & Funnel Optimisation

• Own conversion rate optimisation (CRO) across the website, landing pages, and digital journeys.
• Analyse funnel performance and identify opportunities to improve CAC, CPL, and conversion rates.
• Maintain dashboards and reporting to track growth performance and experiment outcomes.

Collaboration & Team Leadership

• Manage and develop a small growth team to support pipeline and revenue goals.
• Work closely with RevOps to ensure best practice in tooling, processes, and reporting.
• Ensure operational excellence in campaign execution, systems, and data hygiene.

Success Measures:

Specific KPIs will be agreed with the Director of Growth once the successful candidate is appointed.

• Contribution to pipeline targets
• Closed Won ARR
• Funnel and conversion rate improvements
• CAC and efficiency improvements

Key Skills and Experience: Essential

• Previous experience in a Head of Marketing or Head of Demand Generation (SaaS) role.
• Experience executing growth or demand generation programmes in a SaaS or B2B environment.
• Strong hands on expertise in performance marketing and outbound, including evidence of successful LinkedIn outbound campaigns.
• Analytical mindset with experience using data to drive optimisation.
• Experience working cross functionally with Sales and RevOps.
• Execution focused with a strong test and learn mentality.
• Strong project management and prioritisation skills.
• Excellent communication and stakeholder collaboration ability.
• Comfortable operating in a fast paced, high growth environment.
• Proven experience of leading and developing a team.

CloudM Culture:

We are a company consisting of old hands and new faces, all with a passion for technology’s power to simplify. We are developers, designers, marketers and innovators. We are constantly trying new things, and sometimes getting it wrong. Which is good, as innovation never came from perfection. We work quickly to keep pace with the industry we’re in. We’re proactive, not reactive, and have been that way since day one.

Our core values are key to everything we do:

Innovate & Inspire – We move fast; achieving results through focused, proactive problem solving.

Connect & Collaborate – We recognise the power of synergy, teamwork and inclusivity in reaching our goals.

Respect & Recognise – We celebrate each individual’s contribution, fostering a culture of trust and recognition.

But most importantly we’re a team. Here at CloudM, it’s about balance. As long as you’re driven, ambitious and can get the job done we will respect the outside lives of our employees. That’s why everybody gets their birthday off (plus unlimited leave), cheap gym access, private healthcare, and plenty more.

CloudM is a remote first organisation. This means we are not limited to one geographical location. We are committed to attracting and developing a diverse workforce, seeing individual differences as opportunities for innovation and growth. Our company is about culture add, not culture fit.

What CloudM can offer you:

• Private healthcare including dental and optical care
• Company contributed pension (matched up to 5%)
• Unlimited paid holiday
• Flexible working – we ask that you are available during core hours (10-4) to help with collaboration, but outside of that you can work when suits you
• 10 paid sick days
• Death in service, 4 times your annual salary
• Employee Assistance Program (EAP)
• Tech scheme (Salary sacrifice, CloudM can loan you up to £1,000.00 for tech equipment)
• 10 Time to Learn days
• Birthdays off
• Opportunity to develop within a fast growing tech business with an ambitious year on year growth trajectory
• Market leading parental leave policies
• Various wellbeing initiatives ️
• Exclusive access to discounts & rewards
• High spec equipment (laptops, phones, etc.)
• Working from home equipment budget

Location:

Remote based role. However, within commutable distance to Manchester would be desirable for the odd team building activity / meeting.

Flexible Working:

We value work life balance and are committed to fostering a supportive and flexible work environment. Our flexible approach aims to empower employees to achieve both personal and professional success.

Environmental & Social Responsibility:

Our business strives to progress our industry as a whole by treating our employees, community, and environment with respect.

We expect that all of our employees play their part in our social progression plans, whether that’s being part of our Culture Innovation Pod, playing a part in our DEI initiatives, participating in a charity support day, or simply following our advice on buying locally and considering the environment when booking a hotel or restaurant. Every bit counts.

Diversity and Inclusion Statement:

At CloudM, we look after each other and support everyone on our team. We are proud of our people centred culture; our diversity brings us innovation and our commitment to inclusion drives us forward.

Apply Now:

If you share these values and would be interested in joining one of our teams, get in touch today!

Please use the link below to apply