Head of Global Campaigns

Deliveroo

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We are hiring a Head of Global Campaigns to lead the planning, development, and localisation of our global brand campaigns and activations across Deliveroo’s 10 markets. The role reports into the Director of Brand and sits in the Brand & Experience team, within the Global Marketing and Product org. This role will operate under our hybrid working policy, 3 days a week from our London HQ and working from home.

What we’re looking for someone with:

• Customer obsession: Analytical with the ability to use deep understanding of customer needs, behaviours, and preferences to inform the development of impactful brand campaigns and activations that resonate with target audiences.
• A passion for brand building: Enthusiasm for building and nurturing global brands, with a keen eye for brand positioning, messaging, and storytelling that elevates brand presence, relevance and reputation in the market.
• Astute creative instincts: Proven track record of developing innovative and compelling creative concepts that drive brand awareness, engagement and loyalty. Strong creative intuition with an ability to develop channel-agnostic creative ideas and channel-first strategies and executions.
• Deep expertise in creative production: Extensive experience in managing end-to-end creative production processes, from concept development and creative direction to execution, localisation and delivery, ensuring high-quality, on-brand campaign assets across all marketing channels and consumer touchpoints (including in-app). Strong budget management and negotiation skills are a must.
• Empowering leadership: A visionary leader with the ability to inspire, motivate, and empower creative, marketing, and product teams to achieve ambitious campaign goals and deliver results. An exceptionally strong manager, passionate about team development.
• Team player and desire to collaborate: A natural inclination towards teamwork, fostering a culture of collaboration, open communication, and knowledge sharing within the Brand & Experience team and cross-functional partners to drive alignment and synergy in global campaign initiatives.

What you’ll be doing:

• Owning the Global Campaigns programme: You will partner with Insights, Marketing, Comms, and Social teams to plan an annual calendar of global and multi-market campaigns. You will manage the process of our global brand campaigns end-to-end, from setting objectives and writing the brief to overseeing the creative development and production stages, to driving the localisation and roll out across all markets.
• Campaign measurement: You will partner with Brand Media Measurement and Research & Insights teams to evaluate the impact of our campaigns and provide actionable insights to optimise future campaign development. You’ll regularly present learnings to marketing and creative teams, as well as senior leadership.
• Managing a team: You will manage two direct reports and provide them with guidance and support. Outside of your direct team, you will provide consultation to the local markets and the wider business around the topic of creative production.
• Setting creative best practice across channels: You’ll partner with internal teams (in-house Creative Studio, Research & Insights, Local Marketing) and external partners (creative agencies, media agencies, digital platforms) to improve the effectiveness of our creative across all channels and consumer touch points. You will build playbooks to ensure teams can follow and leverage best practices.
• Developing global toolkits and playbooks: You will work with central and local teams to identify opportunities to tackle brand challenges at scale through creative toolkits and brand marketing playbooks.

Requirements:

• 10+ years proven experience working in a similar role and delivering impactful global or multi-market campaigns.
• Experience managing creative agencies.
• Strong interpersonal skills to manage global and cross-departmental stakeholders.
• Exceptional attention to detail.
• Experience communicating with senior leadership.
• A self-starter attitude with the ability to thrive in a fast-paced, matrix environment.
• Agency experience is a plus, but not mandatory.
• Experience working at or with a retail/eComm/tech/FMCG company preferred.