Head of EMEA Sales Excellence Online & Omnichannel (3-6 months) NEW

Michael Page (UK)
About Our Client

Our client is a global leader in vision care, delivering advanced contact lens solutions and digitally enabled commercial strategies across the EMEA region. With a strong focus on innovation, sustainability, and customer-centricity, they partner with omnichannel optical platforms to transform how consumers engage with eye health. Their approach integrates data-driven insights, platform merchandising, and strategic collaboration to drive category leadership in a rapidly evolving healthcare and eCommerce landscape.

Job Description

This is a temporary strategic consultancy role (3-6 months, ideally 3-4 days per week), focused on formulating and operationalising a comprehensive EMEA omnichannel business strategy. The successful candidate will work closely with senior stakeholders to define the commercial roadmap.

• Architect a multi-year omnichannel strategy aligned with commercial, digital, and operational goals across EMEA.
• Evaluate existing partnerships and market-specific approaches to identify strategic gaps and growth opportunities.
• Develop a scalable sales playbook and implementation framework tailored to digitally enabled accounts and platform dynamics.
• Collaborate cross-functionally with Sales, Marketing, Digital, Supply Chain, Finance, and Regulatory teams to ensure strategic alignment and execution readiness.
• Provide strategic input on fulfilment models, API integrations, digital content packages, and CRM-based retention strategies.
• Support market-level KAMs in translating strategy into joint business plans, KPIs, and executional roadmaps.
• Deliver actionable insights through market research, data analysis, and customer feedback loops.
• Influence innovation pilots, product roadmap discussions, and category growth initiatives through the voice of the customer.

The Successful Applicant

A senior commercial strategist with a proven track record in omnichannel transformation across EMEA, ideally with experience in healthcare, medical devices, vision care or associated industries.

• Available for a 3-6 month contract, ideally 3-4 days per week, with occasional travel across EMEA.
• 10+ years of experience in strategic account management, digital commerce, or omnichannel leadership.
• Demonstrated success in building and executing omnichannel strategies for complex, multi-country organisations.
• Deep understanding of digital commerce ecosystems, including marketplaces, subscription models, CRM-based engagement, and platform merchandising.
• Strong stakeholder management and cross-functional leadership skills in matrixed environments.
• Fluent in English; additional languages (e.g., German, French, Spanish) are a plus.
• Master’s degree in Business, Marketing, Digital Strategy, or equivalent.

What’s on Offer

• Flexible contract with competitive day rate, reflecting the senior nature of the post.