Head of eCommerce Performance NEW

easyJet Airline Company PLC
Overview

Job Description – Head of eCommerce Performance (16684)

Head of eCommerce Performance ( 16684 )

Description

INTRO

We are easyJet – a FTSE-100 listed, £multi-billion low-cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.

We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low-cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.

What makes us easyJet? Our Promise Behaviours – we are Safe, Bold, Welcoming and Challenging. Four Behaviours. One Spirit. One easyJet.

READ ON IF YOU

• Have significant experience in trading-focused digital and e-commerce roles
• Enjoy leading high-performing, data-driven digital teams and driving commercial results
• Can be in our fantastic Luton head office 3 x per week

The Team

You’ll be a key leader in our digital function, working alongside talented colleagues in Product, Software Engineering, Platform Delivery and Data. Together, we drive digital sales and performance across easyJet’s website and mobile app channels, collaborating closely with commercial, marketing and IT teams.

The Role

As Head of eCommerce Performance, you’ll be the ‘shopkeeper’ for our key digital sales channels, owning and optimising trading growth metrics for bookings, traffic, and conversion. You’ll define and lead our digital merchandising model, organic visibility strategy (SEO, AEO, GEO), and metasearch channel performance. You’ll collaborate with stakeholders across the business, especially airline and holidays trading teams and group marketing, to deliver best-in-class digital retailing and data-driven decision making.

• Lead and develop the Merchandising, Organic Visibility, and Metasearch teams
• Drive maximum flight and holidays sales through website and app channels across UK and European markets
• Own and optimise digital trading approaches in partnership with commercial and marketing teams
• Work with Digital Product Teams to deliver new merchandising tools, tracking, and CRO testing backlogs
• Champion data-driven decision making and changes across all digital roadmaps
• Support agile trading and business performance squads with merchandising and analytics resources
• Maintain and grow organic visibility and bookings through effective SEO, GEO, and AEO practices
• Lead key metasearch commercial relationships and drive optimal performance

Requirements of the Role

WHAT WE’RE LOOKING FOR

• Significant leadership experience in trading-focused digital/e-commerce roles
• Commercial and entrepreneurial mind-set with strong results focus
• Proven ability to grow and lead high-performing, data-driven digital teams in fast-paced environments
• Highly numerical, data-driven, and technically minded
• Experience balancing multiple stakeholders and trading needs
• Strong understanding of digital analytics platforms (e.g. Google Analytics), CMS platforms (e.g. Sitecore, Contentful)
• Deep knowledge of SEO, GEO, and AEO principles for organic visibility
• Awareness of metasearch vertical and optimisation strategies
• Experience with data visualisation tools (e.g. Tableau, Google Looker Studio, Looker, Thoughtspot)
• Clear communicator, confident with senior stakeholders, able to simplify complex concepts
• Understanding of CRO, testing, data science, and machine learning principles
• Senior relationship management skills and ability to influence at a senior level
• High impact individual, able to lead discussions and negotiations with key channel organisations across Europe
• Knowledge or experience of working across European markets
• Experience in senior data, digital, or performance leadership roles within e-commerce, travel, leisure, retail, or other complex, fast-moving environments

What you’ll get in return

• Up to 30% maximum bonus
• PMI
• 7% pension contributions
• Excellent staff travel benefits
• 25 days of annual leave + bank holidays
• Annual credit towards an easyJet holiday
• Various flexible benefits and extras

Practicalities

This full-time role will be based in Luton and will be 40 hours per week. We support hybrid working and we spend 60% of our time per month in the office.

Reasonable Adjustments

At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at . We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.

Business Area

Customer & Marketing

Primary Location