Head of Digital Marketing NEW

Michael Page (UK)
Fantastic Opportunity for a Head of Digital Marketing

• Join a disruptor in the prize competition space

About Our Client

Specializing in prize competitions in a unique way.

Job Description

• Define and execute the brand positioning in the UK, ensuring strong local relevance while aligning with global brand guidelines.
• Develop and lead an influencer marketing program, identifying high-impact influencers, financial thought leaders, and local personalities who align with our brand values.
• Identify, plan, and execute strategic offline marketing initiatives, including sponsorships, brand activations, and experiential campaigns that strengthen presence in the UK.
• Oversee the execution of a high-impact social media strategy, ensuring dominance across platforms such as Instagram, Facebook, TikTok, X, and YouTube.
• Track brand awareness, engagement, and campaign effectiveness, ensuring optimisation and ROI-driven decision-making.

The Successful Applicant

• At least 4 years of experience in marketing, with leadership experience managing a team, ideally within a high-octane start-up environment in the retail sector.
• Deep expertise in positioning, brand activations, and offline marketing to create impact beyond digital campaigns.
• Strong understanding of UK consumer behaviour, market trends, and media landscape, including insights into the UK’s retail sector.
• Experience managing agency relationships, from creative production to influencer collaborations.
• Data-driven mindset with experience in tracking campaign performance, optimising budgets, and driving ROI.

What’s on Offer

Competitive salary and package