Head of Digital

Publicis Groupe
Company Description

“If you can dream it, you can do it” – Walt Disney

Publicis Imagine is a bespoke team dedicated to Disney with the purpose of being Disney’s most valuable partner in creating the next era of entertainment. This organization operates under Publicis Media, leveraging capabilities across Publicis Groupe, including Epsilon. Our focus is on Disney’s four main lines of business:

• Disney+
• Studios
• Media networks
• Disneyland Parks and Walt Disney World

Designed to be simple, agile, and connected, Publicis Imagine utilizes the latest media innovations to accelerate Disney’s growth globally. Data is central to our offerings, powered by Epsilon, enabling us to uncover insights that inform marketing, creative messaging, and media decisions, connecting all aspects of Disney’s business to unlock consumer growth.

Our team is global, with a hub in White City, London, serving as the EMEA base. We are passionate Disney fans, bringing together talent from various disciplines-client leadership, strategy, planning, data science, content, insights, and execution-in agile squads to deliver for Disney.

We are excited to build something new at Publicis and seek talented individuals to join us. We believe in the power of dreaming and doing. We are Publicis Imagine. Dreaming. Doing.

Our Commitment: Publicis Imagine promotes a diverse workforce and encourages applications from underrepresented groups. We are committed to equality of opportunity for all applicants regardless of background.

Job Description

About the role

Publicis Imagine, a dedicated agency within Publicis Media, aims to be Disney’s most valuable partner in shaping the future of entertainment.

We seek an experienced and visionary Head of Digital to oversee our Digital Services across multiple EMEA markets. Based in London, the team provides leadership to Disney and Publicis teams in London and other markets. You will lead three sub-teams within EMEA Digital Services: Digital Planning, Channel Leads (Programmatic, Social, Search), and Data & Technology.

This strategic role requires driving innovation, growth, and efficiency for Disney and Publicis, with overarching responsibility for Digital Marketing across Disney’s key sectors:

• Disney Entertainment (Streaming, Film, Theatrical, Networks)
• Disney Parks, Experiences & Products
• ESPN

You will lead a team building future models for Publicis and delivering excellence in AI, media, data, technology, and innovation.

Responsibilities

About the work

Strategic Leadership

• Set vision for Publicis Imagine in Digital Marketing, Data & Technology. Drive adoption across Disney and Publicis teams.
• Align digital marketing strategies with company goals.
• Identify emerging trends and technologies to keep the agency at the forefront of digital innovation.
• Oversee digital transformation initiatives to enhance Disney’s media effectiveness across EMEA.

Team Management

• Lead three sub-teams within EMEA Digital Services: Digital Planning, Channel Leads, Data & Technology.
• Mentor digital specialists, oversee daily operations, and support career development.
• Define and optimize ways of working within Digital Services and across departments.

Client Engagement

• Build relationships with senior Disney stakeholders (Marketing Directors, VPs).
• Monitor and improve client satisfaction scores.
• Position as a strategic partner for digital transformation, CRM, and data & technology services.

Digital Strategy

• Oversee digital strategies produced by teams, seeking continuous improvement.
• Connect cross-disciplinary work to demonstrate value to stakeholders.
• Develop scalable planning frameworks tailored to Disney.

Partnership & Vendor Management

• Manage relationships with vendors like Google, Meta, TikTok, Amazon, The Trade Desk.
• Set strategic vision for collaborations to maximize value and innovation.
• Enhance commercial efficiency through education and regional programs.

Agency Leadership

• Contribute to Publicis Imagine’s leadership, culture, and industry innovation.
• Ensure connectivity within the broader Publicis network, including Epsilon, Sapient, and Digitas.

Qualifications

What you need to succeed

• Extensive experience in digital marketing, preferably in a media agency.
• Proven ability to develop relationships with senior marketing stakeholders.
• Experience leading large-scale digital transformation programs.
• Strong knowledge of Search, Social, Programmatic, and cross-channel planning.
• Excellent communication skills, able to simplify complex concepts and present confidently.
• Strategic thinker with leadership skills and experience managing diverse teams.
• Understanding of marketing fundamentals, media planning, and measurement techniques.
• Knowledge of ad tech industry tools and the marketing tech stack.
• Analytical skills to interpret data and derive insights.
• Understanding of agency commercial models and resource management.
• Experience in the Entertainment sector is a plus but not essential.

Additional Information

Publicis Imagine offers excellent benefits, including Pension, Life Assurance, Private Medical, Income Protection, and more. Additional perks include:

• WORK YOUR WORLD: Work anywhere in the world with a Publicis office for up to 6 weeks/year.
• REFLECTION DAYS: Two paid days off for well-being and self-care.
• BENEFITS: 24/7 helpline, remote GPs, mental health support, and coaching.
• FAMILY POLICIES: 26 weeks of full pay for family milestones like maternity, adoption, surrogacy, and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP, BIRTHDAY OFF: Additional leave options.
• LOCAL DISCOUNTS: Membership discounts at local restaurants and retailers.

Full benefit details will be shared upon joining. Publicis Groupe operates a hybrid working pattern, with employees in-office three days a week.

We support all candidates and aim for a fair assessment process. Please inform us of any circumstances that may require adjustments during the process. Disclosing this information will not affect your application.

Check out the Publicis Career Page for more on our inclusive benefits and Employee Action Groups.