Head of Demand Generation (B2B – Travel)

Michael Page

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

Client Details

A global travel brand

Description

• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
• Own digital marketing performance, budget optimisation and ROI across multiple international markets
• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
• Shape global SEO and organic growth strategies alongside content and digital teams
• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions

Profile

You’ll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.

Essential experience

• 10+ years’ experience in demand generation, digital marketing or growth marketing
• Experience leading international B2B marketing teams (Essential)
• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
• Strong commercial acumen and experience working closely with sales leadership
• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
• Experience leading distributed teams and driving performance across multiple regions

Job Offer

65k – 70k

Bonus

Good Benefits

Hybrid working – 3 days a week onsite (London)