Head of Customer Marketing

Moody’s Investors Service

Location(s):

• One Canada Square, Canary Wharf, London, E14 5FA, GB

Line Of Business: Customer, Operations, & Risk OU(COR OU)

Job Category:

• Sales & Marketing

Experience Level: Experienced Hire

At Moody’s, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We strive to create an inclusive environment where everyone feels welcome to be who they are, with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.

The Head of Customer Marketing leads the development and execution of growth-focused marketing strategies that will integrate the entire go-to-market pipeline. They build and manage a team that handles various aspects of marketing, including content, digital marketing, and event marketing to create a qualified full pipeline to drive revenue growth.

This leader is responsible for setting targets for prospect activation, customer acquisition, activation, and retention, and for driving growth through both direct and third-party sales channels. This role involves close collaboration with Sales and Product teams to ensure that marketing, promotional, and demand generation strategies are aligned with our strategic growth objectives.

The Head of Customer Marketing designs and delivers go-to-market plans that drive successful product launches and commercial campaigns. This leader leverages data and analytics to assess campaign performance, optimize strategies, and make informed decisions to generate new business and revenue for Moody’s. The role includes ownership of the marketing tech stack to leverage modern techniques to drive demand.

Responsibilities:

• Firmwide alignment of our marketing efforts Prioritize marketing initiatives that are consistent with firmwide priorities, and differentiate strategies across multiple customer segments, internal stakeholders, and Sales initiatives.
• Full-Funnel Focus: Oversee marketing efforts across all stages of the customer journey, including awareness, acquisition, activation, retention, revenue generation, and referrals.
• Multi-Channel Marketing strategy – Holistic alignment across different channels. Leverage events to apply our strategy. Establish standards and synergies according to portfolio priorities.
• Data-Driven Decision Making: Utilize data analytics to inform strategy, ensuring that decisions are backed by empirical evidence.
• Center of Excellence and Continuous Experimentation: Establish best practices and KPIs to coordinate with commercial and product teams. Conduct A/B testing and multivariate testing to identify effective tactics and refine strategies based on real-time feedback.
• Customer Relationship Building: Foster strong relationships with customers by engaging with them post-purchase to enhance loyalty and encourage advocacy.
• Get in early: Collaborate with content teams to generate inbound traffic by going to where prospective customers go to learn about solutions.
• Budget: Oversee all paid customer acquisition promotion efforts and manage marketing budgets.

Requirements, Skills, and Qualifications:

• Minimum of 15 years of experience in go-to-market strategy, content marketing, lead generation, or a related role; ideally with a focus on information services or software industries.
• Proven track record of developing and executing successful lead generation strategies on a global scale, effectively converting leads to sales and driving significant revenue growth.
• Strong analytical skills and data-driven mindset, with the ability to interpret data to drive decision-making.
• Ability to partner with executive leaders, cross-functional teams, and external partners, and represent the organization to an external audience.
• Extensive team leadership experience, with a demonstrated ability to manage and develop a high-performing team, particularly through moments of change and transformation.
• Familiarity with a range of martech and analytics tools (e.g., Marketo, HubSpot) and CRM systems.
• Experience in working with field sales teams on campaign development and execution.
• Experience in the SaaS/tech industry.
• Bachelor’s degree; MBA preferred.

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity, or any other characteristic protected by law.