City, Manchester
Rowley Heron Associates
As the Head of CRM, you will be at the forefront of driving owned growth in retail segments through best-in-class, multi-stageB2C/D2C and B2B marketing campaigns.
Blackburn Based Working Pattern 4 Days Per Week
You ll be a key member of the marketing leadership team, working collaboratively with the other disciplines, especially acquisition. You ll also work closely with different teams across the business to build prospect lifecycle nurture campaigns aligned to our customer journeys to improve engagement, interest and sales from CRM for the business.
Key Responsibilities
Develop, articulate and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
Manage the CRM team which is currently one other person but could grow under your direction, fostering a culture of collaboration, innovation, and excellence.
Collaborate with different teams on ideation, content, asset requirements and the successfully launch of campaigns.
Analysis and reporting of all CRM activities, with a focus on targets that ladder up to the business goals.
Understand the value of increasing LCV and develop a strategy to support this growth.
Own and manage all CRM channels, activating and creating the right campaign plans to target audiences.
Work alongside business stakeholders to support our omnichannel customer experience (internally and externally).
Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
Ideal, but not a must is experience with CDPs such as Segment and CRM platforms such as Mailjet and Mautic.