Head of Community

Hyve Group plc

About Hyve

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balance. Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure is always fulfilling and exciting.

Key Responsibilities

As the Head of Community for CWIEME, you will play a crucial role in maximizing the attendance and engagement between buyers and suppliers across our diverse event products, including Leading the Community and Client Engagement Team, you will directly contribute to the success of our event by ensuring high attendance from in-demand individuals and by providing them with an exceptional experience. Your responsibilities include crafting and executing buyer acquisition and participation strategies and managing a detailed supplier onboarding plan to ensure seamless transitions from sale to engagement in our events. By overseeing engagement metrics across various stages tailored to each event, you will ensure robust participation from both suppliers and buyers. Quickly becoming a trusted market leader, you will leverage your deep industry understanding to build strong relationships and drive engagement. Your extensive product knowledge and execution expertise will be vital in achieving key acquisition and engagement metrics throughout the event lifecycle, from registration to onsite participation.

About the Role

1. Develop and manage the buyer acquisition plan, collaborating with the Head of Marketing and Digitization Director to identify biggest growth opportunities and set sector-specific targets aligned with overarching show goals.
2. Actively engage in the market to build relationships and drive engagement, establishing yourself as a trusted leader.
3. Lead weekly team meetings, reporting on community progress against agreed metrics.
4. Manage, train, and coach the Community Team, focused on acquiring and converting high quality engineers, procurement, and R&D professionals (buyers).
5. Develop key messaging for phone scripts, email copy, and social media channels.
6. Maintain accurate and timely records in our registration platform, maintaining data integrity and completing administrative tasks to navigate buyers through event stages.
7. Analyse buyer registration data and provide routine and ad hoc updates to the team to drive wider sales and marketing efforts.
8. Coordinate critical event stages and ensure appropriate resourcing.
9. Work alongside the sales team to ensure exhibitors complete key event milestones.
10. Develop and deliver buyer and exhibitor support materials to aid completion of key event stages.
11. Track completion rates, flag risks, and implement contingency plans as needed.
12. Manage the buyer and exhibitor onsite experience, defining roles and responsibilities and delivering team briefings as required.
13. Serve as the primary contact for all buyer and exhibitor related queries from the team, ensuring team members provide confident and timely responses.
14. Collaborate with the Portfolio Director and Digitization Director on the development of our product based on identified audience needs.

Skills Required

About You

• Confidence in a fast-paced, high growth, entrepreneurial environment, with ability to adapt to changing environments.
• Track record delivering results to the business and to clients, with positive feedback from colleagues and clients.
• Experience running client meetings and internal team meetings.
• Experience analysing and reporting results, including use of digital metrics.
• Experience managing people, directly or indirectly.
• Confident, clear, and compelling communication skills to convey information succinctly through various media to engage and inform the audience.
• Strong skills in building and developing relationships with customers, actively listening to their needs, and negotiating to achieve desired outcomes.
• Ability to take prompt action to accomplish objectives with creativity, energy, and tenacity to overcome obstacles.
• Ability to make decisions based on data analysis, using insights to guide strategies and continuously improve performance.
• Excellent organisational abilities to manage multiple tasks and ensure smooth operations.
• Keen attention to detail ensuring accuracy and quality in all tasks.