Head of Communications & Marketing NEW

Sevenoaks, Kent
MMP Consultancy

MMP Consultancy are looking to recruit a Head of Communications & Marketing on a Permanent basis, in Kent.

To lead the strategic direction and delivery of all communications, marketing, and brand activity across the organisation. This role ensures our voice is clear, consistent, and compelling, both internally and externally, supporting our strategic plan objectives, enhancing our reputation locally and nationally, and deepening engagement with residents, stakeholders, and the public.

Main Responsibilities:

• Lead the development implementation and evaluation of our multi-channel communications and marketing strategy.
• Lead on all communications and marketing strategic and campaign planning, delivery and evaluation.
• Act as trusted advisor to the Executive Team and Board on reputation management, crisis communications and stakeholder engagement.
• Be the guardian of the clients corporate image and branding guidance and other relevant corporate policies and guidance such as the Written Communications and Social Media guidelines.
• Play a leading role in managing the reputation, both through proactive work to promote the values and vision to residents, staff and other stakeholders and through reactive management, for example, potentially adverse media (including social media) coverage.
• Lead on crisis communications and issues management communications – including management of the out of hours communications rota.
• Ensure appropriate on call rotas are in place and participate as appropriate
• Deliver a digital by design service as lead business owner for our communications platforms including website, intranet and social media channels.
• Oversee the external communications strategy to ensure high-quality, inclusive and accessible communications to include:
• Lead and oversee award submissions and large-scale event
• Support the senior management team with profile raising and feature opportunities across a range of media.
• Procure external expertise and manage contracts and relationships with external partners, e.g. design agencies, and website partners, ensuring Value for Money and alignment with our vision, values and corporate image, branding, written standards.
• Support our objectives for channel shift through leading work to digitalise and segment our channels for residents for customers and residents,
• Leads on the communications strategy for chang

Experience Required:

• Significant experience in a senior communications or marketing leadership role within a complex organisation, ideally with experience within housing or a similar environment
• Ability to self-manage and prioritise competing commitments under pressure
• Successful track record of developing and delivering long term, integrated strategy in collaboration with others
• Strong crisis communications and media handling experience
• Ability to build rapport, collaborate and influence people at all levels of the organisation, helping and inspiring others to understand and deliver the potential of our communications and engagement infrastructure.
• Skills and ability to participate in senior management arrangements
• Deep understanding of digital communications and audience engagement and technical ability to support delivery of our channel shift objectives.
• Able to play leading role in designing and configuring website/intranet systems, manage content using CMS proficiently and manage social media channels and systems.
• Excellent written communication skills: able to write plain English and engaging copy for diverse audiences on a range of platforms.
• Experience of procurement, managing external contractor/partners, budget management and reporting.
• Experience of providing consultancy and/or coaching to colleagues to grow others’ capacity to help themselves.
• Demonstrable experience of building and maintaining strong positive working relationships, both internal and external.
• Successful track record of leading, inspiring and empowering a diverse team and leading a team through change.
• Experience of performance management and using analysis of qualitative and quantitative information to drive service improvements.