Head of Brand, Optimum Nutrition

Glanbia Nutritionals, Inc.

Join this dynamic team focused on delivering better nutrition for every step of life’s journey

The Opportunity

We’re looking for someone who has bought entire businesses into their visions, built and delivered world-class marketing campaigns, and has the passion and drive to execute relentlessly in one of the UK’s most dynamic and exciting categories.

This role is running one of the fastest-growing consumer brands in the UK, Optimum Nutrition. Leading a hungry and passionate team across brand, athlete, and community, the role is responsible for strategy and execution – from consumer-led 3-year and annual planning to campaign development and execution.

We’re excited to speak to candidates who want to come and lead the brand, set new standards in the category, and do the best work of their lives.

• Build the 3-year expansion plans for Optimum Nutrition in the UK to continue to fuel the double-digit growth trajectory.
• Continue to evolve the marketing strategy and lead its execution to engage consumers, shoppers, and drive commercial demand.
• Develop campaign creatives that flow from the global brand positioning to drive attention, talkability, and sales.
• Build best-in-class media plans, in partnership with the Head of Media.
• Ensure the highest quality and flawless execution of brand campaigns across all touchpoints, from media and talent to D2C, gym partners, and in-store.
• Develop the partnership and athlete strategy to leverage the power of advocacy.
• As one of the lead global markets, you will support the global team to stretch and deploy the brand positioning and work on strategic initiatives.
• Leverage innovations from the international team and ensure best-in-class execution.
• Build strong multi-agency partnerships, including media, digital, and PR.
• Lead the evaluation and measurement of campaigns to inform future initiatives.
• Stay across consumer trends and develop creative ideas that reach the target audience.
• Oversee the local execution of other sports nutrition brands in the GPN portfolio, including Nutramino and BSN.
• Oversee the brand marketing budget.
• Manage a team of 6, building on the internal culture of wellbeing and healthy lifestyle.

The skills you will bring to the team

Experience

• Experienced marketing leader with proven and tangible impact on previous businesses. A strong blend of commercial acumen and creative flair.
• Significant team and cross-functional leadership with a proven record of influencing stakeholders at all levels.
• Can clearly articulate brand strategy, adapt into compelling activation plans, and motivate the wider business around a shared vision.
• Excellence in integrated campaign development and execution, including broadcast, social, digital, and DTC. Has created a portfolio of highly creative and effective campaigns.
• Experienced in managing agencies, athletes, and influencers.
• Preferred: Fast-moving consumer goods experience.
• Desirable: Blend of strong blue-chip and entrepreneurial experience.

Skills

• Highly self-motivated, naturally curious, and with a strong ability to innovate, driving ideas into the business that deliver rapid results.
• Results-oriented, can manage multiple projects and workstreams effortlessly.
• High EQ with outstanding interpersonal skills and a strong ability to partner and influence across all functions.
• Excellent communication skills – written, verbal, and presentation.

Alongside the above, having a passion for sports, fitness, health, nutrition, and culture is a must!

Why this is a great role!

• The world’s No.1 sports nutrition company.
• Great future career growth potential, both locally and internationally – Glanbia has business units in 32 countries with over 6,000 employees globally.
• Our Smart Working model advocates wellbeing by providing you with a greater choice in how you work and live, giving you a better work-life balance.
• Booming category rooted in a macro trend.
• Opportunity to make a difference, to challenge thinking, and make a real impact with a business that is open to change.
• A supportive and collaborative team environment.
• Competitive salary and benefits package.

Where and how you will work

The opportunity will be based in our office in Vauxhall, London, with a requirement to work in the office a minimum of 3 days per week.

What we would like to offer you!

The opportunity to develop your career on a global stage, continuous learning through an on-demand learning platform, and a competitive compensation package.

About Glanbia

The Glanbia Group comprises three divisions: Glanbia Performance Nutrition, Glanbia Nutritional’s, and Joint Ventures. Collectively and with our partners, we offer an incredible breadth of expertise in nutrition. We employ a team of 6,000 people, work with global food and beverage companies, and sell our award-winning and market-leading products in 130 countries worldwide.

At Glanbia, we celebrate diversity because we know that our individual strengths make us stronger together. We welcome and encourage interest from a variety of candidates; we will give your application consideration without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia, our culture celebrates individuality, knowing that together we are more.