Head of Brand Marketing Communications and Digital

The Felix Project
Job Title: Head of Brand Marketing, Communications and Digital

Reporting To: Director of Income Generation and Marketing

Salary: £55,000 to £65,000

Contract Type: Full-time, Permanent.

Location: Across Felix s sites in London (Deptford, Enfield, Poplar, Park Royal, Western International Market, Greenford) with hybrid working available and office space at Canary Wharf.

About The Felix Project

The Felix Project is London s largest food redistribution charity. Started in 2016, its vision is a London where good food is never wasted, and no one goes hungry. In 2024 our workforce of over 200 staff and 13,000 volunteers collected and distributed the equivalent of 38 million meals to Londoners in need. This is done through a network of 1,200 community organisations and schools who are working on the frontline to feed people who are experiencing hunger and cannot afford to regularly buy the food they need. The Felix Project works with hundreds of suppliers from across the food industry, including supermarkets, wholesalers, farms and restaurants to rescue high quality surplus food, that cannot be sold and would otherwise go to waste.

In London, one in four working families regularly struggle to afford to feed their children, equating to an estimated 325,000 families across the capital. The cost of food has increased by 30% in the past three years and one in eight working families have less than £3 a day for food, after paying their bills. About 20% of working families have been forced to access a food support service for the first time during 2024 due to the rising cost of living.

Our work has never been more needed, and demand continues to grow: we are building our expertise and impact in response. The Felix Project now operates from four main depots in North, South, East, and West London, with point-to-point projects in Central London and Canary Wharf. Felix s Kitchen in our East London depot produces up to 5,000 meals per day from surplus food. Felix s Multibank in West London distributes non-food items to those who need it most. As part of the charity s involvement with The Coronation Food Project, we are launching an innovative food processing lab The Felix Food Factory.

Overview of role:

We are seeking a Head of Brand Marketing, Communications, and Digital to support The Felix Project s growth plans. You will both lead business-as-usual (BAU) delivery and drive strategic development and direction setting including leading on new strategy, evaluation of current brand, marketing and communications toolkit and strategies. You will devise and deliver operational plans with key milestones, supported by budget and resource and organisational strategy.

You will lead a team of PR, internal communications, brand, campaign and digital experts to grow awareness and support for The Felix Project, making a motivating case for support that prompts action from potential individual donors, event participants, institutional funders, food suppliers, policy makers and volunteers.

In this role, you will:

• Lead a new team to deliver against a marketing & communications strategy and deliver new strategies and plans for years ahead.
• Own departmental business plans and budget for delivery of all brand, marketing and communications-led activity for The Felix Project, including digital strategy.
• Work with agency support (often pro bono) to deliver marketing, communication, and digital plans.
• Use media partnerships and celebrity endorsements to enhance the organisation’s visibility.
• Lead on thought leadership for the organisation, including working with senior leadership on opinion pieces
• Oversee integrated campaigning and communications through the whole suite of media channels.
• Deliver an agency-style service to a broad range of in-house customers from volunteering to supply to fundraising to operations to community.
• Lead crisis communications for the organisation

Duties and Accountabilities

Leadership

• Champion the organisation s strategy and values
• Collaborate with key internal and external stakeholders to build brand awareness and impact.
• Represent the organisation at industry and Felix Project events.
• Be a member of the Income Generation and Marketing Senior Management Team, supporting cross team (and key stakeholder) management.

Strategy and Action Planning

• Lead the delivery of strategic brand marketing, communication, and digital plans.
• Define brand and comms strategy to maximise fundraising income potential.
• Contribute to SLT business planning, influencing Brand Marketing, Communication, and Digital investment.
• Be accountable for yearly Brand Marketing, Communications, and Digital Plans and targets, supported by detailed budget projections.

Relationship Management

• Collaborate with key stakeholders to establish annual marketing, communication and digital plans and identify need across the organisation.
• Manage partnerships with creative, branding, reputation management and other communications related agencies.
• Oversee media partnerships and secure commitment from celebrities and influencers.

Growing and Supporting a High Performing Team

• Nurture a talented team to achieve their best, ensuring their satisfaction and development.
• Recommend resource planning and investment, as well as efficient management of workflow across the team
• Collaborate with staff to agree on objectives/KPIs and personal development plans (PDRs).

Person Specification

• Ability to thrive in a fast-moving, ambitious environment.
• Experienced in evolving brand, communication, and digital strategies.
• Passionate about using data to inform business planning.
• Excellent communicator and collaborative worker, capable of leading your team and uniting stakeholders around shared goals.
• Understand the importance of a unified approach across internal and external communications.
• Energised by the potential of The Felix Project brand and able to channel this into effective approaches.
• Respected by internal and external stakeholders, including Trustees, media partners, celebrities, influencers, and charitable alliances.
• Experienced with high-performing fundraising teams with a can-do, one-team attitude.
• Motivated and enthusiastic about our work.
• Results-focused with a problem-solving approach to challenges.

Committed to organisational values of The Felix Project:

• We will solve it differently: we succeed by thinking outside the box, being solutions driven and trying new things.
• We make it happen: we set the standard in what we do, with the commitment to getting things done.
• We do it together: we pull together as one, recognising the power of diverse experiences, skills and perspectives.
• We do it with heart: We are driven by our care for each other, the environment and the communities we serve.

Essential Criteria

• Extensive marketing, communication, and digital experience.
• Have strong experience developing integrated and audience-led multi-channel communications and campaign strategies.
• Developing effective branding and messaging that motivates key audiences.
• Appreciation of charity and the challenges of creating cut through to drive income.
• Building and leading high-performing teams.
• Managing reputational risk and crisis communications.
• Excellent writing, communication, and influencing skills, including influencing senior stakeholders.
• Business planning and auditing current strategies, recommending strategic refreshes with supporting budgets and milestones
• Experienced in internal/external communications planning
• Experienced leader with an expert understanding of the media landscape.

Desirable Criteria

• Passionate about food waste and the environment.
• The Felix Project has just created a policy unit. Advantageous to have experience of advocacy.

What you ll get in return

You will be working in an upbeat, innovative charity with strong vision, ambition and a fantastic culture and leadership team. This role requires working across the various Felix s London depots as well as frequent external engagement. The salary is £55,000 to £65,000 per annum, 25 days annual leave + bank holidays.

Application procedure

Please apply via this recruitment portal. Please upload your CV a supporting statement is required for your application to concidered for the role (and please make sure that they re both uploaded before submitting your application).

After you have submitted your application, you have 24 hours in which you can access you application and make edits. We suggest that you complete one last proof-read after submission and double check that your CV etc. is uploaded correctly.

Recruitment timeline

Applications close: 31/03/2025

We may assess candidates and arrange interviews as applications come in, so please apply as soon as possible, to avoid missing out on this opportunity.

We may close the advertisement and no longer accept applicants at an earlier date.

Due to the large number of applicants, if you do not hear from us within four weeks of the closing date, we regret to inform you that your application has been unsuccessful. Consequently . click apply for full job details