Head of Brand & Marketing

SC4 Recruitment

Head of Brand & Marketing – Consumer Goods

North London – Office Based 100%

£65,000 – £70,000 pa + Exciting Growth Opportunity

We seek a bold, creative, and commercially minded marketing leader ready to take an established brand to the next level. Do you thrive in fast-paced environments where you have the autonomy to drive strategy, rebrand a household name, and create marketing campaigns that generate real buzz? Then this could be an incredible opportunity for you to continue to grow & make a difference!

This is your chance to join a global consumer goods brand experiencing unprecedented demand and investment. With a strong reputation for quality and excellence, the brand is now ready to elevate its positioning to compete with innovative market leaders across retail, wholesale, Amazon, and social media.

The Role

As Head of Marketing, you will drive the brand’s rebranding and marketing strategy. A broad, high-impact role that covers brand strategy, retail, trade & consumer marketing, digital campaigns, activations, influencer marketing, and more. You will fully own the marketing roadmap, working directly with the CEO & Commercial Director and leading a team to create disruptive campaigns that ignite consumer demand. This role is perfect for someone who thinks big, acts fast, and isn’t afraid to push boundaries.

What You’ll Be Doing

• Lead a brand refresh to modernise and align with top competitors.
• Develop brand awareness and execute cool, high-impact activation campaigns across all channels.
• Define the B2B and DTC marketing approach for retail, wholesale, marketplaces, and direct-to-consumer.
• Provide retailers with marketing activations and assets to drive sell-through.
• Oversee Amazon marketing, social media strategy, and influencer collaborations to increase engagement.
• Launch Creative Campaigns & exciting activations that generate a frenzy of interest in the brand.
• Build relationships and partnerships with brand ambassadors, media, and influencers.
• Own the marketing budget, ensuring maximum return on investment.
• Be the Brand Voice, represent the brand externally, and champion its growth internally.

What We’re Looking For

• Proven track record in leading brand strategy, rebranding, and product marketing for a consumer goods brand.
• Experience managing multi-channel marketing retail, wholesale, Amazon, social media, DTC.
• Creative and commercially driven balancing brand storytelling with performance marketing.
• Experience in retail & trade marketing, working with retailers to deliver strong in-store and online activations.
• Fast-paced & high-energy mindset you thrive in a dynamic environment and get things done.
• Ambitious & strategic, ready to own the marketing strategy and grow into a Marketing Director role.

What’s on offer

• Be at the forefront of a brand transformation rebrand, refresh, and elevate an already successful company.
• Work directly with the CEO & Commercial Director and make real, high-impact decisions.
• You will have full autonomy to own the marketing function and shape the brand’s future.
• Join a company on the rise with big ambitions as this category continues to grow dramatically!

Are you ready to have autonomy to take ownership of the marketing and communications strategy, be creative, and change this brand’s legacy? If so, contact Samantha Chambers asap – we are headhunting & shortlisting now