Head of Brand (FTC)

ClearBank Ltd
Head of Brand (12mth FTC) Let’s transform banking forever.

ClearBank is built on the belief that banking infrastructure shouldn’t slow down progress. Quite the opposite. Speed it up and that’s when you unlock potential. When you really start to innovate.

That spirit and ‘can-do’ attitude is why our clients – from FinTech’s and crypto platforms, to banks and credit unions – choose to use our API to power their banking infrastructure.

But it’s our people who are the stars here. They power that innovation, push harder to break boundaries. They make coming to work (or working from home) fun. They’re the ones we trust to catapult our clients to success. Just as they trust us to build a business that’s always striding forward.

What you can expect:

ClearBank is a place where you can do things differently and challenge the status quo. We will give you a high level of autonomy and transparency, and we trust you to make the right decisions for the bank.

If that excites you, how about joining our Marketing team as a Head of Brand? Reporting to the Head of Marketing, you’ll define and drive our brand’s strategic direction, ensuring every touchpoint reflects a clear, consistent, and compelling identity. You’ll lead the development of our overarching brand strategy, shaping how we show up across digital, content, campaign, and experiential channels.

You’ll oversee high impact initiatives that require close collaboration across marketing, product, client management, and creative teams – providing the strategic leadership, brand clarity, and operational direction needed to bring them to life.

You’ll be hands-on guiding the planning, rollout, and optimisation of brand led campaigns that drive brand awareness and revenue growth across both online and offline channels. This is a key leadership role within the marketing function, driving the brand forward, building client and partner trust and contributing to long-term growth across all entities.

Further responsibilities:

• Define, own and evolve ClearBank’s end-to-end brand strategy, ensuring it aligns with the bank’s purpose, values, and ambition. Be the brand guardian across all touchpoints of the brand, driving consistency in visual identity, tone of voice, and brand experience for both internal and external audiences.
• Oversee the ClearBank website, guiding UX/UI enhancements, content design, on-page and technical SEO optimisation, and analytics frameworks to ensure a seamless brand experience and measurable ROI.
• Work cross-functionally across the business including, but not limited to, Product, UX Revenue, Revenue Operations, and Tech teams to ensure brand strategy is integrated in key initiatives to drive consistency across the business.
• Lead and mentor the Brand team of four, fostering an environment of collaboration, creativity and excellence.
• Oversee the creation of high-quality design assets for digital, print, and events, ensuring they reflect the ClearBank brand and drive engagement.
• Manage relationships with external brand agencies and freelancers, ensuring timely delivery and adherence to brand standards.
• Manage the brand budget, ensuring efficient allocation of spend across brand agencies, freelancers, campaigns, channels with a clear measurement of impact and ROI.
• Work closely with the Events and Sponsorships Team to support the events strategy, from building out event themes, designing stands and collateral to social media promotion.
• Partner closely with People and Leadership to evolve and drive the employer brand strategy, ensuring it authentically reflects ClearBank’s culture, values and ambition – telling our story in a way that attracts, engages and retains talent.
• Oversee the organic social media strategy, positioning ClearBank as a global leader for clearing and embedded banking solutions and ensuring one voice across all social channels (including but not limited to X and LinkedIn).
• Collaborate with Product and Demand Marketing to plan and execute campaign launches, translating products and services into compelling brand narratives across channels including but not limited to the website, organic social and email marketing.
• Lead the creation of effective marketing content, including (but not limited to) video campaigns, photoshoots, online and offline advertisements, and email campaigns.
• Support the team to prioritise inbound brand marketing requests, translating requests into clear briefs for appropriate internal teams or agency partners.
• Support the wider business on ad hoc requests.

What you’ll bring:

Strong, demonstrable, experience ideally in B2B marketing in financial services. They can demonstrate extensive knowledge of brand strategy, brand development and multi-channel marketing across digital, content and experiential platforms, both online and offline.

A proven track record of leading and developing high-performing teams, setting clear goals and KPIs, and driving brand initiatives that deliver measurable impact. Comfortable operating strategically and on execution, they inspire collaboration cross-functionally and bring clarity, creativity, and a commercial focus to every brand touchpoint.

To excel in this role, you’ll also need:

• Demonstrable experience in B2B marketing in financial services.
• Stellar verbal and written communication skills with a keen eye for detail.
• You’re a people person – you love working with others and have a passion for managing a growing team.
• Your creativity stands out, but yet you’re commercially-minded and always need to know the ROI.
• You’re excited by the fast-moving fintech space and enjoy keeping up with the happenings in the industry.
• You’re a storyteller – words come naturally to you. You can distil complex topics into easy-to-communicate and confident messaging.
• You love to experiment with creative, audiences, content and platforms to test and learn from marketing campaigns – all with the mindset to drive revenue for the business. Experience with HubSpot and CRM a bonus.
• Ability to actively manage key stakeholders in the business.

Regretfully we cannot sponsor applicants for immigration purposes at the current time.

What we offer in return:

We’re flexible – We support a culture of flexibility which allows our employees to achieve a strong work-life balance.

• Offices – Work in a way that works for you – whether that’s in the London office, at home, or hybrid.
• Holiday – 27 days of annual leave per year, plus bank holidays.
• Holiday buy/sell – Buy or sell up to five days of annual leave each year and shape your year around what matters most.
• Work abroad – You have the flexibility to work outside of the UK for up to 30 days in a rolling 12-month period.
• Socials – Regular social events open to all.
• Holiday swap – Option to swap your bank holidays to any other day of your choice.
• Wellbeing – 24/7 employee assistance program including mental health support, life assurance, and income protection.
• Bigger than ClearBank – Take a couple of days per year to do something that matters to you.
• Healthy living – Private healthcare and discounted dental cover, with employee perks and discounts.
• Family – Enhanced family-friendly leave.
• Personal development – We offer personal development budgets, opportunities to take part in role-related training and unlimited LinkedIn Learning.

And not forgetting the biggest benefit of all. The opportunity to be part of an incredible team that’s building a tech-bank fit for the future.

A little bit more about us!

ClearBank is Where You Can belong:

At ClearBank we think about Diversity, Equity and Inclusion (DE&I) a lot. Not because we think we should. But because we know we should – how else can we build a happy workforce and be successful as a business. We’re committed to making sure our teams reflect society. And we put energy and effort into making this a place where everyone feels at home, where they’re given the trust and encouragement to do their very best work. Here are some of the things we’re most proud of:

• 42% of our senior management roles are held by women
• Our enhanced family leave policies
• Launching our partnership with Code First Girls
• Increasing awareness of neurodiversity in the workplace through our partnership with the Inclusive Group

Our hiring process and what you can expect:

Application: a member of our talent acquisition team will review your application against the key requirements for the role and let you know within two weeks whether you’re moving forward to the next stage;

Screening: You’ll spend 30-45 minutes speaking to one of our recruiters learning more about the role and ClearBank, and we’ll get it know more about you, your experience and how your skills align with the role (this will be via phone or Teams video call). You can expect to hear back from us within seven days following this meeting (if things are taking longer than expected, we’ll let you know that too);

First Interview: You’ll spend one hour with a member of our hiring team focusing on your skills, competencies and your ways of working at the same time we’ll give you time to ask more questions about the role, the team and learn more about the ClearBank culture. This will be via Teams.

Second Interview: This will be a competency-based interview with one or more members of our team.

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