Head of B2B Marketing Marketing London Hybrid Remote

Unbiased

About Us

With Unbiased, you can manage all of life’s biggest decisions in one place. Find the experts to support you at every step, see what’s on the horizon, plan ahead and be ready for the unexpected. We are helping to revolutionise how people make the biggest decisions in their life, so they can ensure they are making the right plans for their future.

We have a talented team who share our vision and know that to be the best at what we do, we need to be relentless about progress. We are a team of doers who move quickly, collaborate and learn from our mistakes. We’re enjoying this exciting journey we are on – we are helping people and shaping a growing business at the same time.

About the role

As the Head of B2B Marketing at Unbiased, you will play a crucial role in driving revenue and increasing brand awareness among prospects in both the UK and the US markets. Your primary responsibilities will include strategising, planning, and executing marketing activities across various channels, such as paid media, CRM, and in-person events like breakfasts and roundtables. Additionally, you will be responsible for leading and managing a team of two direct reports.

In a nutshell, you’ll be responsible for

Revenue:

• Delivering the revenue number with Sales and Account Management – MQL’s are nice but pipeline creation and hitting budget is what we’re measured on.
• How do marketing efforts impact this – TOFL, MOFL, BOFL and how do we impact these areas.
• Establish key performance indicators (KPIs) and metrics to measure the success and impact of marketing initiatives.

Marketing Strategy and Planning:

• Developing and executing comprehensive marketing strategies to drive pipeline creation and increase brand awareness in the UK and US markets.
• Developing growth plans for existing customers.
• Collaborating with the Chief Marketing Officer, Chief Revenue Officer, and other stakeholders to align B2B marketing initiatives with the overall company objectives.

Multichannel Campaign Execution:

• Oversee and manage the execution of marketing activities across various channels, including paid media campaigns, CRM initiatives, and in-person events.
• Ensure campaigns are effective, on-brand, and aligned with agreed ICP’s and personas.

Team Leadership and Management:

• Lead and mentor a team of two direct reports, providing guidance, coaching, and professional development opportunities.
• Foster a collaborative and high-performance culture within the team, encouraging creativity and innovation.

Reporting Structure:

• You will report directly to the Chief Marketing Officer (CMO) for strategic alignment of the revenue goal of the organisation.
• Additionally, you will have a dotted line report into the Chief Revenue Officer (CRO) to ensure alignment with other commercial teams.

To succeed, you’ll need

• Proven experience in B2B marketing, preferably within the financial services industry.
• Strong understanding of marketing strategies, digital platforms, and customer segmentation.
• Startup or scale-up experience with hands-on delivery – this is not an ivory tower role.
• Demonstrated leadership skills and experience in managing teams.
• Excellent analytical and problem-solving abilities.
• Effective communication and stakeholder management skills.

Our Shared Values

At Unbiased, we have set of values that underpin the work that we do, we hope you’ll share these too!

Be relentless about progress – working at pace to solve problems, navigate around blockers and prioritising company OKR’s.

Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions.

Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge, and proactively communicating.

Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers.

How we’ll take care of you

Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future.

Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development.

Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll benefit from an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind.

Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon.

The Usual Benefits

Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge; work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!).

Flexible working: we’ll work with you to find the balance of office-based work and remote working.

Private Medical Insurance

Life insurance

Cycle to work scheme

Equal Opportunity

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Unbiased are made up of a broad range of talented people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.