Group Marketing Manager

Orchard Recruitment Ltd

Our Client is a well established Douglas-based organisation that offers a comprehensive suite of accountancy and wealth management services to enable clients to grow, manage and preserve all facets of their financial affairs through cross-border resources and expertise-led solutions. As they undergo their latest growth phase, they are seeking a Group Marketing Manager.

Reporting to the COO, the Group Marketing Manager will play an essential role in developing and executing innovative marketing strategies for Group and Client Service departments to enhance brand presence and drive business growth. You will be responsible for overseeing a wide range of marketing activities, managing the marketing workload, and collaborating with various departments to ensure cohesive and effective marketing efforts.Duties will include:

• Collaborate and implement comprehensive marketing strategies in alignment with business goals with the coordination of senior management
• Collaborate with senior leaders to ensure marketing plans support overall business strategy and business unit strategies
• Create and deliver of marketing campaigns that encompass above the line, digital, social media, events (where applicable), and content marketing
• Lead the creation of engaging and innovative marketing content across various channels
• Oversee the design and production of marketing materials, ensuring brand consistency
• Foster a culture of creativity within Group, encouraging new ideas and approaches and lead the evolution of the brand
• Manage multiple marketing projects simultaneously, ensuring timely and successful completion and stakeholder management
• Coordinate with internal teams and external vendors to execute marketing initiatives and work to a budget
• Monitor project progress and adjust strategies as needed to achieve desired outcomes and report to leadership
• Complete day to day administrative tasks to ensure the delivery of marketing related matters
• Ensure all marketing tasks and requests are handled efficiently and effectively
• Work closely with Project Management Office team to implement marketing projects
• Responsibility of managing one direct report
• Track and report on the effectiveness of marketing initiatives
• Provide regular updates to senior management on marketing activities and outcomes
• Analyse performance data to continually improve marketing strategies and results

The ideal candidate for the role of Group Marketing Manager will have:

• A Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in a marketing role
• Strong leadership and team management skills, along with excellent communication and interpersonal abilities
• Proficiency in digital marketing, social media management, and content creation
• Experience in event planning and execution
• Strong analytical skills with the ability to measure and report on marketing performance
• Highly organised with strong project management skills

Desirable:

• Isle of Man Financial Services experience desirable
• Data analytics and management of CRM systems desirable