Google Analytics Specialist

Manchester, Lancashire
Clearwater People Solutions

Google Analytics Specialist
Permanent
West Sussex
Up to £57,000 (depending on experience)

Our client is looking for a Google Analytics Specialist to join their ever growing company on a permanent basis.

The successful Google Analytics Specialist will be responsible for the use of Google Analytics reporting suite to understand customer behaviour opportunities and segments that can be used to improve our online journeys, reduce online failure, and drive high value targeted marketing activity across our multiple online and offline journeys.

Key Responsibilities as a Google Analytics Specialist:
* Identify the required data to provide insightful reporting for end to end commercial, operations and marketing teams.
* Website tracking and reporting: monitor the performance of digital channels/spend including the end-to-end performance from lead to sales qualification to win/loss.
* Design and deliver periodic reporting highlighting trends and monitoring KPIs (automated dashboards)
* Support delivery of trading reports in SAS and Power BI developing SQL queries.
* Report findings into Commercial team to make informed decisions to improve conversion rates and customer journeys.
* Feed insight into the Marketing function to build deals and offers to drive performance.
* Apply industry knowledge to interpret data and to make recommendation to improve performance.
* Understand the key patterns in customer life cycles, including acquisition, retention, and life- time value.
* Use knowledge of customer’s behaviours and influencing factors to build models to predict future behaviour at key points of a customer’s life cycle.
* Feedback on processes.

Please apply for the Google Analytics Specialist as directed.