Global Supply Marketing Manager

onefinestay

At onefinestay, we open doors to the finest homes, villas and chalets in the most desirable destinations and deliver a one-of-a-kind service to both guests and homeowners around the world. The company launched in London in 2010 became part of Accor in 2016. With each memorable stay, we deliver a level of personal service and professional hospitality that is unmatched in the private rental industry.

Role Purpose

Our hosts are at the centre of our business, offering us their well-loved and carefully curated homes in exchange for unmatched service, flexibility and expertly managed bookings in their home while they’re out of town.

We use a range of methods to find them including digital marketing, partnerships, direct mail, events, and referral programs. From helping to plan and execute these marketing initiatives to analysing and reporting on their results, you’ll gain the insights needed to refine our strategy and hit our targets. You’ll get lots of responsibility across a wide range of projects and ultimately lead us to the right people and the right homes. This role will have the support from other product and marketing team members to deliver email, social & PR campaigns, and brand assets such as printed/digital collateral, video content, and web pages.

The Global Supply Marketing Manager will work closely with the supply teams globally to define needs, strategies and monitor performance.

Duties and Responsibilities

The role will be responsible for both acquiring new hosts, and engaging with our existing hosts to drive loyalty.

1. NEW HOST ACQUISITION
   1. Manage creation and delivery of host marketing campaigns in London, LA, Paris and NYC, ensuring each activity is tracked, and report on results to understand ROI and potential for optimisations.
   2. Identify new acquisition channels to reach target audience and work with key stakeholders to define which channels are most mutually beneficial for the wider business.
   3. Provide supply teams with relevant collateral to help convert leads to signed homes, including digital, print and video formats.
   4. Collaborate with the supply team to empower them to build networks within their cities, so they can be on the ground actively creating new host leads.
   5. Own the host end to end journey, from website through to on-boarding comms.
   6. Define a brand partnerships strategy to drive brand awareness to key audiences and support the generation of marketing qualified leads.
   7. Develop relationships in relevant sectors such as Interior Design, that could lead to host referrals.
   8. Manage and track the host marketing budget.
2. EXISTING HOST ENGAGEMENT AND LOYALTY
   1. Define and deploy a communication plan to engage with our existing host network, ensuring that regular communications, offers, referral programs and events are delivered across the year, on behalf of the supply team of each market.
   2. Organise in-person events to drive loyalty within our existing host audience, and encourage new referrals.
   3. Develop relevant and well-aligned brand partnerships that will provide valuable benefits to our existing hosts.
   4. Report on each activity.

Skills and Experience

• At least 2 years marketing experience
• Goal-oriented. You take job satisfaction from hitting ambitious growth targets.
• Analytical but creative – able to understand the data to optimise campaigns, but think creatively to market the brand.
• Great communication skills – ability to work cross-functionally with Marketing, Product and Supply teams, as well as external agencies and partners.
• Keen to engage a community through dedicated programmes and events.
• Great organisational skills and attention to detail – you will need to manage multiple projects at one time.
• Experience in acquisition marketing is preferable.