Global Marketing Senior Manager, BCG Henderson Institute NEW

Boston Consulting Group

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You’ll Do

The BCG Henderson Institute (BHI) is seeking an experienced global marketing senior manager to join its team. BHI is BCG’s internal think tank, focused on developing rigorous, forward-looking research and thought leadership. In this role, you will lead BHI’s external partnerships and visibility strategy, managing key external relationships and overseeing the Seat at the Table (SATT) portfolio. Your goal will be to expand the Institute’s global network and increase visibility for its experts across influential platforms.
As a core member of BHI’s global marketing team, you will also drive multi-channel campaigns to position BHI and its thought leaders effectively-both within BCG and in the broader public sphere. You will also support book launches and events hosted by the Institute.

Key Responsibilities

• Oversee BHI’s participation in global platforms and strategic partnerships, including External Partnerships and the Seat at the Table (SATT) portfolio.
• Cultivate relationships with key external partners (e.g., media, event organizers, academic and research institutions) to enhance BHI’s reputation and reach.
• Identify and pursue high-impact opportunities for BHI experts to publish, speak, and engage on global platforms (e.g., HBR, MIT SMR, Davos, Fortune).
• Collaborate with BHI content teams to align messaging with BCG’s broader priorities and capabilities.
• Serve as a connector between BHI experts and relevant stakeholders (both internally and externally) to identify and promote impactful content.
• Identify opportunities for improvement and innovation in content delivery, amplification, and audience engagement, including KPI set-up and measurement
• Design and implement integrated marketing campaigns to promote BHI’s research and thought leadership across digital, social, and event channels.
• Lead impactful marketing campaigns related to upcoming book launches

What You’ll Bring

• 8-10 years of relevant B2B marketing experience, ideally within professional services, consulting, or a think tank environment
• Proven ability to develop and execute global marketing strategies, with a focus on positioning thought leadership content
• Strong track record of managing external partnerships, including media outlets, global organizations, and high-profile event platforms
• Experience organizing events aimed at senior and executive-level audiences
• Experience with designing and executing impactful marketing campaign for book launches is an advantage
• Data-driven and analytical mindset; skilled in measuring campaign performance and using insights to optimize outcomes
• Excellent stakeholder management skills, particularly when engaging senior leaders in collaborative, cross-functional settings
• Comfort operating in a global, matrixed organization, and partnering across geographically dispersed teams
• Exceptional project management and organizational skills, with the ability to manage multiple priorities in a dynamic, fast-paced environment
• • Strong intellectual curiosity and comfort engaging with complex content, with an ability to distill and communicate it clearly to diverse audiences
• Meticulous attention to detail and a commitment to high-quality execution
• Bachelor’s degree required; Master’s degree preferred
• Familiarity with marketing tools and platforms such as Microsoft Dynamics, Marketo, and Tableau is a plus
• Quick learner, open to experimenting with new tools and approaches
• Excellent written and spoken English communication skills

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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