Global Marketing Assistant Manager, Go-to-Market

City Of Westminster, London
Jo Malone London

Global Marketing Assistant Manager, Go-to-Market

Position Overview

A new full-time opportunity to join our hugely talented Global Marketing team at Jo Malone London as a Go-to-Market Assistant Manager. This role will focus on programme management across our top campaigns, including from conceptualisation to initial briefing point to campaign execution. The individual will lead management of campaign toolkits and help build processes into a more integrated way of working across multiple marketing teams and cross-functional departments.

The successful candidate will have cross-category (Cologne, Home, Bath & Body) and/or strategy development experience, as well as an understanding luxury principles.

Key Responsibilities

• Partner with Global Marketing Strategy Director to lead top programmes from concept to launch planning
• Demonstrate superior project management with a self-starter, challenger spirit; Monitors programme milestones to drive on-time execution
• Drive continuous process improvement across programme/campaign management, which includes mobilising teams and facilitating speed to decision and execution
• Brief and coordinate the development of campaign assets ie shoot requirements, copy, visual merchandising and events that support new launches
• Ensure that the priorities of all cross functional teams are aligned with those of the brand strategy and respective deliverables are additive to overall brand equity
• Supports deployment of marketing plan to Regions and key partners; prepares materials to support collaboration meetings/Roundtables as needed
• Performs data preparation and analysis e.g. competitor sales trends, category shifts, COGS changes, market intelligence and other activity across channels
• Transforms and maps data to make it more valuable and actionable
• Conducts post-mortem analyses to inform future activation planning; evaluates campaign performance goals and brand KPIs

Key Skills & Experience

General

• Undergraduate degree, 5+ years of work experience in marketing, strategy and/or management consulting
• Experience in a retail brand where brand equity is at its core preferable, with an understanding of luxury
• Demonstrate a well-balanced creative and commercial mindset
• Strong knowledge of all key marketing touchpoints (PR, Social Media, Digital, Influencers)
• Be naturally curious with a strong sensibility for the consumer, cultural diversity and trends with exceptional analytical skills to identify and unlock opportunities and insight-driven creativity

Organisation

• Demonstrated ability to manage multiple projects, prioritization, planning, and task delegation
• Able to influence, collaborate and engage at all levels and across the Jo Malone London brand
• Team player with ability to interface with many departments, displaying natural gravitas and effective communication and influencing skills
• Enthusiasm and passion is a must. Be reliable, committed, hands-on and with a will to go beyond

Analytical

• Ability to articulate strategy requiring synthesis of large amounts of complex data into meaningful conclusions
• Strong business and financial acumen
• Excellent written, verbal and presentation skills