Global Brand Relations Director Content & Partnerships London, UK Support Office View Role

Soho House & Co.

The Global Brand Relations Director will own and grow Soho House’s relationships with its most valuable global brand partners, driving significant commercial revenue across private hire, bedrooms, travel, memberships, brand-owned experiences and events.

This role will serve as the senior global lead for the company’s top-spending corporate accounts, creating a world-class client experience while identifying new opportunities to deepen engagement and unlock revenue growth. The successful candidate will combine strong commercial instincts, unbeatable sales acumen, global relationship management expertise, and a deep understanding of culture, hospitality, luxury, and the way large-scale global brands work internally.

Main Duties Global Brand Partnership Leadership

• Act as the senior global relationship lead for Soho House’s top 50 highest-spending corporate partners.
• Develop and execute strategic growth plans for each account to increase annual spend and partnership value.
• Build trusted relationships with senior decision-makers across marketing, partnerships, events, communications, talent, and executive leadership teams.
• Ensure Soho House remains the preferred hospitality, travel, events, and membership partner for key global brands.
• Identify opportunities to expand partnerships across multiple Soho House business lines and regions.
• Create bespoke partnership solutions that deliver mutual commercial and brand value.

Revenue Growth & Commercial Performance

• Own revenue targets across the global corporate partnerships portfolio.
• Deliver a minimum 30% year-on-year growth in spend from top 50 brand partners.
• Proactively identify and convert new revenue opportunities across:
  • Private hire and events
  • Bedrooms and group bookings
• Lead negotiations on high-value commercial agreements and long-term corporate partnership contracts.
• Develop pipeline visibility and forecasting across all major accounts.

Cross-Functional Leadership

• Partner closely with regional sales teams, private hire leaders, membership teams, operations leaders, and marketing partnerships teams.
• Ensure alignment between global commercial priorities and local execution.
• Create a consistent approach to managing strategic accounts across all regions.
• Act as the central point of coordination for major global brand opportunities to drive towards ‘corporate partnerships’ with brands.
• Drive collaboration between teams to maximise commercial outcomes and client satisfaction.

Global Systems, Reporting & Performance Management

• Partner with Digital, Finance, Commercial, and Operations teams to create a global framework for tracking brand activity and spend.
• Develop dashboards and reporting tools to monitor performance across all Houses globally.
• Establish clear KPIs for account growth, retention, client engagement, and revenue generation.
• Provide regular (weekly) reporting and insights to executive leadership.
• Use data and client insights to inform growth strategies and resource allocation.

Client Experience & Service Excellence

• Champion a best-in-class global client experience across every touchpoint.
• Work closely with House General Managers, events teams and operational teams to ensure exceptional delivery of events and experiences for brands.
• Ensure consistency of service standards across all locations.
• Act as an escalation point for key partner relationships.
• Continuously gather feedback and identify opportunities to improve the partner experience.

Executive Stakeholder Management

• Build meaningful relationships between Soho House leadership and senior executives within partner organisations.
• Facilitate introductions, networking opportunities, and strategic engagements.
• Coordinate executive-level meetings, events, and relationship-building initiatives.
• Create opportunities that strengthen long-term strategic corporate partnerships and increase commercial value.
• Partner closely with the Global Revenue and Bedroom Director on key initiatives

Strategic Development

• Identify emerging industries, sectors, and brands that align with Soho House’s cultural positioning.
• Evaluate new partnership models and revenue streams.
• Stay ahead of trends in hospitality, luxury, culture, entertainment, experiential marketing, and brand engagement.
• Establish Soho House as one of the world’s most sought-after hospitality and cultural partners for global brands.

Must Haves Global Brand Relationships

• Extensive experience managing global strategic accounts and multinational corporate brand partnerships.
• Existing network of senior contacts across global brands, agencies, luxury, fashion, beauty, technology, entertainment, automotive, finance, and consumer sectors.
• Proven ability to build and maintain relationships with C suite and senior marketing decision-makers internationally.
• Proven history of generating significant commercial revenue and exceeding ambitious sales targets.
• Experience owning and growing a high value client portfolio.
• Strong negotiation and deal making capabilities.
• Experience managing large budgets, revenue forecasts, and commercial performance metrics.
• Demonstrated ability to build, scale, and grow a business function, vertical, or client portfolio.
• Comfortable operating in a fast moving, entrepreneurial environment.
• Ability to identify untapped opportunities and convert them into scalable revenue streams.
• Strategic thinker with a hands on approach to execution.
• Strong sense of ownership, accountability, and commercial ambition.
• Understand instinctively Soho House and its brand value and unique ability to partner on a global scale with some of the world’s most premium brands.
• Deep appreciation of the Soho House brand DNA, member experience, and cultural positioning.

Experience Required

• 10+ years in corporate brand relations, luxury hospitality, experiential marketing, media, entertainment, lifestyle, or adjacent industries.
• Experience working with premium, luxury, or membership based brands.
• International business development experience across North America, Europe, the Middle East, and Asia Pacific.
• Existing high level executive network within creative industries, entertainment, fashion, technology, media, and luxury sectors.
• Experience working directly with founders, executive leadership teams, and boards.
• Strong understanding of the intersection between hospitality, culture, community, and commerce.

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

• Annual Every House Membership
• 50% off Food & Drink, 7 days a week
• Staff Room Rates
• Private Health and Dental Care
• Weekly Pay
• Life Assurance
• Up to 50% Staff Discount on Cowshed & Soho Home
• In Office Dog Policy on Fridays
• Season Ticket Loan
• Christmas Office Closure
• In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
• Free Counselling Sessions
• Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Continuous training to develop yourself personally and professionally
• Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.