Global Brand & Marketing Manager, Bluey

EngineeringUK

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

ABOUT BBC STUDIOS

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of the widest-read English language news website in the world; and the UK’s largest distributor of British content.

ABOUT DIVISION

Bluey is one of the biggest and fastest growing pre-school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and Adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success.

We don’t just have fans, we have super fans and some of those are people we all know and love, whether it is Ryan Reynolds, Kylie Minogue or even The Jonas Brothers.

Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey’s World immersive experience, in Brisbane.

Bluey was brought to the world 5 years ago and our mission now is to build brand strength and commercial success.

THE ROLE

The Marketing Manager is accountable for managing their team and supporting the ‘head of’ in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery. They need to be able to work collaboratively with key stakeholders from across the business to deliver 360 campaign activations that drive noise with consumers and maximise revenue growth.

They are self-starters that will set their own standards and act as a great role-model for their direct reports.

Key Responsibilities

• Brand Growth and IP Development (Franchise Management)
• Growth Enabler: input to and understand the 2-year full-franchise growth plans, developing campaigns and activations that drive commercial success
• Commercial Orientation: strong collaborator working closely with counterparts across all lines of business to activate cross-functional tactics that drive growth for the brand
• Insight-Focused: interpret and utilise data to inform decision-making and development of brand and marketing campaigns
• B2B Activation: develop assets to support internal and external stakeholders to activate themes with trade partners
• Global Brand Partnership: build strong relationships with priority local/regional teams and support them in their activation of brand and marketing campaigns
• Asset Creation: deliver effective brand communication tools to support teams in their activation and communication of the brand
• Franchise Reporting: build reporting around performance of brand to enable regular reporting internally
• External Orientation: stay connected to the external environment and use knowledge in the development of brand and marketing campaigns

Brand Management

• Communicate fluidly the brand foundations and provide relevant brand immersion to internal and external partners
• Utilise brand foundations to build effective marketing and brand campaign plans
• Act as a key brand guardian across the business
• Maintain and share key brand communication tools

Marketing – Delivery and Evaluation

• Collaborate with lines of business to activate against priority growth areas
• Understand regulatory frameworks to ensure all campaign development is compliant
• Support development of events and partnerships
• Build creative & campaign briefs for all major campaigns
• Identify risks and issues, recommending solutions
• Ensure all campaigns are optimised to deliver maximum value
• Responsible for building all post campaign reviews

Management, Relationships and Development

• Collaborate and build relationships with cross-functional teams
• Line-manage direct reports, setting priorities
• Support direct report in their own personal development
• Establish strong relationships with peers in Editorial and Product teams
• Maintain a positive and solutions-based attitude
• Understand the BBC’s Mission to inform, educate and entertain
• Live the BBC Values and contribute to making the BBC a fantastic place to work
• Follow the BBC’s policies on diversity and inclusion

WHAT DOES IT TAKE?

The Marketing Manager is expected to have established marketing experience specifically within the media industry or an industry with similar scale and complexity, plus line management responsibilities of a team &/or task management of others.

Key Criteria

• Managing and developing consumer brands in a complex business or media environment
• A creative mind to deliver impactful global brand campaigns
• Knowledge of qualitative and quantitative research techniques
• Innovating in digital and social media campaigns
• Leading team members to manage delivery
• Team leadership within a complex matrix environment
• Leading collaboration across organisational boundaries
• Understanding of the broadcasting industry
• Ability to build and maintain effective relationships
• Excellent communicator with the ability to influence

LIFE AT BBC STUDIOS

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. The BBC is committed to building a culturally diverse workforce that represents the audiences we serve and encourages applications from candidates from any background.

PACKAGE DESCRIPTION

Job Reference: 20762
Band: D
Salary: £55,000 – £60,000 + London Weighting (£5,319)
Location: Office Base is London (This is a hybrid role)

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS

• Competitive salary package
• Flexible 35-hour working week
• Parental leave for new parents
• 26 days holiday with the option to buy an extra 5 days
• A defined pension scheme and discounted health care
• Excellent career progression opportunities

NEXT STEPS

We appreciate your interest in this position. Due to the high volume of interest, we may need to close the application period earlier than anticipated.