Free People – Brand Marketing Manager UK/EU

Urban Outfitters, Inc.
About Us

Free People is a specialty clothing brand featuring the latest trends and vintage collections for people who live free through fashion, art, music, and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US & Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free-standing retail locations in the US and Canada.

Role Summary

As the Brand Marketing Manager, you will play a pivotal role in ideating, planning, and executing campaigns that strengthen our brand awareness and positioning, drive growth, and support sales objectives. This is a strategic and hands-on role that requires balancing global alignment with localized market nuances, particularly focusing on the UK, alongside France and Amsterdam. Reporting to the Associate Brand Marketing Director, you will oversee brand campaigns, events, partnerships, and store launches while being a key advocate for our brand story.

What You’ll Be Doing

• Brand Campaigns:
  • Develop and execute impactful brand campaigns that align with global strategies and support market-specific trends and objectives.
  • Collaborate with cross-functional teams to ensure campaigns resonate with target audiences and deliver measurable results.
  • Ensure key product and category focuses are well protected within the campaign to maximize sales goals.
• Local Market Initiatives:
  • Plan and manage localized marketing initiatives tailored to the UK and growing European markets, including France and the Netherlands.
  • Leverage insights and local knowledge to adapt strategies for regional relevance and ideate fresh ideas.
  • Work closely with our Paris-based PR Team to support their on-the-ground efforts of growing the brand.
• Events:
  • Conceptualize and support the execution of both large-scale activations, VIP events, and community-driven events to enhance brand presence and engagement.
  • Manage event logistics, partnerships, and post-event evaluations.
  • Oversee the Senior Events Coordinator to ensure production timelines are met.
• Partnerships and Influencers:
  • Build and nurture relationships with key influencers, collaborators, and partners to amplify campaign visibility.
  • Work alongside the Influencer Manager across campaigns from ideation to execution, ensuring alignment with brand values and goals.
• Cross-functional Collaboration:
  • Work closely with digital, buying, and social teams to ensure consistent brand messaging across all touchpoints.
  • Partner with global teams to share insights, strategies, and results.
  • Manage the brand marketing budget and ensure collaboration on business needs are met and supported.
• Market Insights and Reporting:
  • Monitor market trends, competitor activity, and consumer behavior to inform marketing strategies.
  • Track and report on campaign performance, providing actionable recommendations for continuous improvement.

What You’ll Need

• Extensive proven experience in brand marketing, ideally within the fashion or lifestyle sector.
• Strong understanding of the UK womenswear market, with an added bonus of exposure to European markets, particularly France.
• Demonstrated success in planning and executing brand campaigns and events.
• Exceptional project management skills with the ability to juggle multiple priorities and meet deadlines.
• An understanding of marketing costs, budget management, and sharp negotiation skills.
• Strong relationship-building skills, particularly with influencers, partners, and internal stakeholders.
• Creative mindset with a keen eye for detail and a passion for storytelling.
• Willingness to travel within the UK, Europe, and the US as needed.

The Perks

Work-life balance: Flexible start and finish times, Bring your dog to work.

Wellbeing: Employees Assistance program to support with mental, physical, and financial health, Fully equipped free gym and on-site wellness room in Brick Lane, and 50% discount on external gym memberships, Private Medical Insurance.

Employee Discount: Up to 40% off at all URBN Brands!

Community: One paid day to either volunteer or fundraise for a charity of your choice.

Travel: Cycle to work scheme, Season ticket loan.

Continued Development: We offer structured support within the business alongside continued learning and development.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements, and business needs.