Fleet Sales Marketing Manager – AUTOMOTIVE NEW

ABL

Are you a MARKETING & B2B STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Fleet Marketing Specialist role could be an incredible next step for you! As a Fleet Marketing Specialist, you’ll shape and execute fleet-focused marketing strategies that elevate brand visibility, strengthen business engagement and drive high-quality lead generation. If you’re a Fleet Marketing Specialist who thrives on creativity, commercial insight and hands-on delivery, this role will give you the platform to make a measurable impact. If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted, our recruiters will discuss this experience with you as a part of our screening process.

Salary: Competitive – depending on experience and current salary

Location: London

Work Style: 100% Office-based

Language: English

Key Responsibilities

• As the Fleet Marketing Specialist, develop integrated fleet marketing campaigns across B2B outreach, digital channels, and event programmes.
• The Fleet Marketing Specialist manages agency partners and digital channels to ensure consistent, brand-aligned growth in awareness and campaign performance.
• Acting as the strategic Fleet Marketing Specialist, oversee fleet-related content including brochures, retailer assets, case studies and corporate presentations.
• Conduct structured market research to interpret fleet trends, segment behaviours and competitive positioning.
• Lead digital initiatives including website content, SEO optimisation, CRM-led email journeys and targeted social activity.
• Collaborate with sales teams to design lead-generation frameworks, continuously tracking funnel stages and campaign ROI.
• Organise and represent the business at fleet events, trade shows and industry conferences.
• Manage marketing budgets, ensuring cost-efficient delivery and measurable impact.
• Support cross-functional alignment with product, operations and sales to ensure cohesive fleet communication.

Requirements

• The ideal Fleet Marketing Specialist has 2-3 years’ experience in marketing, ideally within automotive, fleet or B2B environments.
• A successful Fleet Marketing Specialist understands B2B marketing funnels, customer acquisition strategies and lead-nurture frameworks.
• Proficiency in CRM systems, analytics platforms, digital tools and campaign tracking dashboards.
• Excellent communication, creative development and project management capability.
• Ability to convert insight and data into actionable marketing improvements.
• Organised, proactive and comfortable managing multiple deliverables at pace.