Employer Brand Content Specialist

City, London
Manpower UK Ltd

We are currently seeking an interim Employer Brand Content Specialist, to work with our global FMCG client, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.

The position is based at Blackfriars on London’s Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 6 months, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to 46,500 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

We are looking for a passionate creative to help us bring the UL employee experience to life through creative storytelling. As Employer Brand Content Specialist you will play an integral role in shaping how we market UL as an employer to over 18.6M people on LinkedIn and beyond.

The Global Employer Brand Marketing & Content team is responsible for driving awareness and consideration of UL as an employer within key demographics.

Your job will be to understand what UL has to offer and what we stand for as employer, and to turn this into compelling stories, content and campaigns to engage future talent.

Key Responsibilities

• Work closely with the Senior Content & Channels Manager to build, optimise and execute the global Employer Brand content strategy and planning
• Ensure all Employer Brand (EB) content is aligned with EB objectives
• Partner with the Employer Brand Paid Media Specialist to co-create the annual paid media strategy
• Understand wider UL frameworks/strategies (e.g.: ED&I agenda; corporate comms objectives) and ensure that the Global EB calendar both complements and contributes to these

• Brand guardianship – maintain and guard tone of voice, look and feel and quality of content across all channels
• Employer Value Proposition (EVP) – bring the UL EVP to life through quality storytelling, content and campaigns
• Copywriting – build the monthly content calendar and write compelling social media copy

• Page management – day-to-day ownership and management of the UL Linkedin page (alongside other social media channels)
• Pilots – tunning test & learn pilots; optimising content and copy to drive learnings and performance
• Community Management – working alongside this team to drive engagement, develop learning, spot trends and supervise crisis management
• Campaigns – partnering with agencies/freelancers when applicable to develop and execute bigger campaigns
• Monthly reporting – utilising data and analytics to regularly assess content performance, spot trends/opportunities and optimise future activity

• Cultivate and manage a network of internal stakeholders to develop understanding of the wider business to fuel the EB content calendar
• Partner with internal teams to collaborate and advise on how the EB agenda and EVP can be included within their campaigns and activities

• Work in an agile, flexible way and encourage the rest of the team to do the same
• Drive proactivity and a culture of ‘doing it ourselves’ wherever possible
• Deliver excitement about Employer Brand storytelling, with insights, best practices, inspiration, and more!

Key Skills Required

• Understanding and demonstrable skills in copywriting
• Experience in Employer Branding; Corporate Communications or Brand/Digital Marketing
• Social Media Management (Linkedin experience is a bonus!)
• Strong organisational and planning skills
• Basic Canva/editing skills a plus, but not essential
• History of working across multiple geographies/cultures a preference, but not required
• Proactive attitude – willing to get stuck in and execute wherever possible
• Agility – able to cope with change and adapt and prioritise
• Flexibility – can work across multiple projects simultaneously
• Strategic thinking – able to see the big picture and how each activity contributes to the long term
• Positivity & Passion – able to inspire action in others
• Creativity – a love for great content and storytelling

Additional Information

Blackfriars working environment:

• Iconic location on the Victoria embankment, modern working environment
• Short walk from Blackfriars station
• Staff shop discounted products
• Free tea & coffee facilities
• Onsite Deli and a restaurant open for breakfast and lunch
• Gym is available for use subscription required.

At ManpowerUK we are dedicated to fostering a highly diverse workforce and cultivating an inclusive culture where everyone feels valued, heard, and empowered to reach their full potential. We are recognised as a Disability Confident Leader, affirming our commitment to helping individuals with disabilities secure and retain meaningful employment. To hear more about our Diversity, Equity, Inclusion and Belonging initiatives – please visit our website.