Email Marketing officer NEW

Hays Specialist Recruitment

Looking for an Email Marketing Officer to join our vibrant Marketing team. You’ll take ownership of the end-to-end production of our email marketing campaigns-ensuring content is timely, relevant, accessible, and reflective of our Member Value Proposition. Working closely with colleagues across the Marketing function, you’ll help strengthen engagement through thoughtful, data-driven email communications.

What you’ll be doing

• Building, testing, and deploying high-quality email campaigns using Dotdigital.
• Using supplied briefs to optimise all email elements, including personalisation, dynamic content, CTAs, A/B tests and template use.
• Supporting copywriting, editing and proofreading for email communications.
• Carrying out thorough QA checks to ensure accuracy, responsiveness and deliverability.
• Ensuring our brand, tone of voice and accessibility standards are upheld in every email.
• Communicating the Member Value Proposition consistently across campaigns.
• Tracking, recording and updating performance metrics (open rates, CTRs, etc.) on
• Maintaining our email production schedule and college-wide email calendar.
• Supporting the wider Marketing team-triaging inbox requests, fielding queries and assisting with creative tasks.
• Handling all data responsibly and in line with GDPR requirements.

The successful candidate will be able to demonstrate the below:

• Hands-on experience delivering email marketing campaigns
• Must have experience of Dotdigital and a product management system, e.g., JIRA, Trello or Asana
• Strong working knowledge of email KPIs, analytics and best practice.
• Excellent understanding of email marketing systems (Dotdigital highly desirable).
• Strong copywriting, editing and proofreading abilities.
• Able to work with data lists and knowledge of email segmentation and dynamic blocks
• Exceptional attention to detail and communication skills.
• A collaborative, supportive team approach.
• Creative and imaginative thinking.
• Confidence working autonomously and proactively.
• Flexibility and adaptability in a fast-paced environment.

If this role is of interest, please apply ASAP with an up-to-date word version of your CV highlighting all your relevant experience, and please do get in touch to discuss further.

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