Email & CRM Executive / Marketing Executive

Nottingham, Nottinghamshire
Halsbury Travel Ltd

Job Title: Email & CRM Executive

Salary: 28,000- 32,000 per annum

Location: Nottingham

Job Type: Full-Time, Permanent

Are you an email marketing pro who’s also passionate about travel and the life-changing power of school trips? Then we want to hear from you!

Halsbury Travel is a leading school tour operator. Established nearly 40 years ago, we’re school travel specialists, taking groups to destinations all over Europe and further afield

Our mission is to make organising school trips easier, so more young people benefit from these inspiring educational experiences.

And that’s been made easier thanks to our recent acquisition by Literacy Capital Plc. They’re experts at investing in and growing SME businesses. Like us, they passionately believe in the importance of education and have donated more than 9 million to literacy charities since 2017

Because of their support, we’re growing rapidly. So, we have an exciting opportunity for you to join our marketing team. And you’ll be joining them at a really critical time, as they’ve just launched a successful rebrand

You’ll take up an important role at the heart of the team, as you take ownership of the email marketing channel

You’ll have a passion for crafting compelling campaigns to support our marketing initiatives and, of course, drive sales. You’ll have an analytical, results-oriented approach. And you’ll have a proven track record of creating email strategy that supports our business objectives and drives growth. You’ll know how to create email content that speaks in our tone of voice, and you’ll be comfortable adapting it for different audiences

Key responsibilities

• To produce, develop and own the email marketing strategy, including: content ideation, scheduling emails, writing copy and designing visual assets
• Develop and execute lifecycle marketing strategies
• Design and create email automation campaign flows
• Set up and monitor the effectiveness of automated emails and flows
• Ensure compliance with GDPR and contact preferences
• Proofread emails (including checking grammar and spelling
• Establish an A/B testing programme for all email activity to support campaign optimisation
• Track & analyse campaign performance & results
• Develop specific email strategies to support marketing initiatives and drive sales
• Produce monthly performance reports
• Create and manage complex customer segments
• Support the overall development of the CRM strategy working alongside the Head of Marketing & Content Manager
• To ensure contact data is cleansed and maintained

Who we’re looking for

• At least two years of experience working in a similar role
• Experience working with analytics tools to monitor and demonstrate campaign performance
• Good knowledge and experience of customer segmentation
• Excellent written communication and copywriting skills
• Creative flair for writing and designing engaging email campaigns
• Confident using design software (Canva and photoshop) to create visual campaign assets
• Experience designing complex email and CRM automation flows
• Strong analytical skills and ability to interpret data
• Ability to plan, manage and prioritise your own workload

You’ll also

• Enjoy working within a small collaborative team where ideas are shared
• Embrace our company values
  • We deliver as a team
  • We are authentic
  • We nurture a growth mindset
• Have an interest in travel and a good knowledge of the destinations/products we offer

What’s in it for you

• Salary 28,000 – 32,000 dependant on experience
• Annual 5% of salary bonus
• Opportunities to travel abroad
• Flexible working
• Hybrid working
• 25 days paid holiday plus bank holidays (increasing with service to a maximum of 30 days
• Private health insurance
• On-site parking (including EV charging points
• Company pension scheme
• Monday to Friday working days
• Casual dress

At Halsbury Travel, we value diversity and believe that it’s the key to our success. We celebrate equality in opportunities and we welcome and encourage applications from people that reflect the diversity of our customers. We offer flexible, hybrid and part-time working options, and we’re open to discussing how this looks and works for you. If you require additional support or adjustments during the application and/or interview process, just ask.

Please click the APPLY button to send your CV and Cover Letter for this role

Candidates with the experience or relevant job titles of; Marketing Executive, Brand Manager, Marketing Campaign Manager, Marketing Manager, B2B Marketing, Marketing Coordinator, Digital Marketing, Social Media Manager, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist, Email Marketing Executive, CRM Executive, CRM Administrator, will also be considered for this role.