E-Commerce & Digital Growth Manager

Baldock, Hertfordshire
Osborne Appointments

Role: E-Commerce and Digital Growth Manager

Location: Baldock

Hours: Monday to Friday, hybrid 3 days a week

Salary: £60,000 per annum

An excellent opportunity has now arisen for an experienced E-Commerce and Digital Growth Manager to join our client based near Baldock

You will be responsible for increasing brand visibility and driving traffic through company websites, and requires a commercially minded individual who can strategically manage marketing budgets and execute digital campaigns to enhance B2C presence.

Benefits:

• Hybrid working, 3 days in the office
• 25 days + bank holidays
• Monday to Friday 9 5:30
• Company Discounts
• Social Events throughout the year

Duties of an E-Commerce & Digital Growth Manager:

• Develop and execute brand strategies to enhance awareness and market positioning
• Conduct market research and competitor analysis to identify growth opportunities
• Develop and implement performance marketing strategies to increase online visibility and engagement
• Analyse and optimise existing campaigns across SEO, PPC, social media, email marketing and influencer partnerships
• Monitor, analyse, and optimise digital marketing campaigns to improve ROAS
• Oversee website performance, UX/UI, and conversion rate optimisation (CRO)
• Implement strategies to increase online sales and improve the customer journey
• Work closely with developers and designers to enhance digital touchpoint
• Deliver tangible increase in turnover
• Plan and allocate marketing budgets efficiently to maximise ROI
• Manage and optimise paid media campaigns across Google Ads, Meta, and other relevant platforms
• Develop and oversee reporting structures to measure campaign performance
• Work cross-functionally with sales, product, and creative teams to align marketing efforts
• Manage external agencies and partners to support brand growth initiatives.
• Train and guide internal teams on digital marketing best practices

What we would like from you:

• Proven experience in brand marketing & digital growth strategies within an online retail business
• Proven experience in growing a brand through digital platforms
• Strong background in B2C digital marketing, including PPC, SEO, content marketing and social media advertising
• Manage budgets, delivering growth and measurable results
• Strong analytical skills, ability to interpret data and make data-driven decisions
• Excellent communication and stakeholder management skills
• Experience with Shopify, Magento or other e-commerce platforms
• Must be a driver to get to the location

If you are interested in this role, please apply below with your most recent CV.

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