Director of Omni & Retail Media at Boots UK

Nottingham, Nottinghamshire
The Boots Company PLC
Director of Omni & Retail Media at Boots UK

Boots is seeking a dynamic and experienced Director of Omni & Retail Media to lead our consumer media agenda and oversee the Boots Media Group (BMG). This role is pivotal in driving our omnichannel, consumer-centric media strategy, leveraging insights and first-party data to deliver high-performing marketing campaigns to drive business growth.

You will be responsible for planning, coordinating, and implementing media strategies, campaigns, and initiatives.
Our ideal candidate will have a strategic mindset, the ability to develop relationships with media partners and a deep understanding of different media channels.

Ultimately, the role of the Media Director is to take full control of our media strategy and to drive the brand’s presence across multiple media platforms which is a multi-million pound part of our overall strategy.

Key Responsibilities:

1. Strategic Leadership: Develop and implement an integrated omnichannel media strategy that aligns with Boots’ overall business objectives and enhances brand presence and sales performance across all relevant media platforms.
2. Boots Media Group (BMG) Oversight: Lead and manage BMG, ensuring it operates as a full-service retail media agency for our supplier brands. This includes campaign planning, creative development, and robust measurement to maximize ROI.
3. Consumer-Centric Approach: Drive a consumer-centric media agenda, focusing on creating personalised and authentic interactions that resonate with our customer base.
4. Data-Driven Insights: Utilise Boots’ rich first-party data and customer insights to inform media strategies and optimise campaign performance.
5. Cross-Functional Collaboration: Work closely with internal teams, including marketing, digital, and retail, to ensure cohesive and effective media campaigns.
6. Innovation and Adaptability: Stay ahead of industry trends and emerging technologies, integrating innovative solutions to enhance media effectiveness and customer engagement.
7. Team Leadership: Lead and mentor a team of media professionals across planning, performance, analytics, and partnerships.
8. Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including external media partners.
9. Performance Metrics: Monitor and enhance key performance indicators (KPIs) to measure the effectiveness of media strategies and campaigns.
10. Budget Management: Oversee the media budget, ensuring efficient allocation of resources to maximize ROI.
11. Digital Transformation: Lead digital transformation initiatives to enhance media capabilities and drive innovation.
12. Agency Management: Proactively manage the relevant agency relationships effectively and efficiently.
13. Media Owner Relationships: Proactively manage the relationship with key media owners to ensure Boots and BMG remain front of the queue for media innovation.

Background & Experience:

1. Proven experience in a senior media role, preferably within the retail sector.
2. Strong understanding of omnichannel media strategies and consumer behaviour.
3. Demonstrated ability to lead and manage a full-service media group or agency.
4. Excellent analytical skills with the ability to leverage data for strategic decision-making.
5. Exceptional communication and leadership skills, with a track record of building and motivating high-performing teams.
6. Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively.
7. Experience with digital media buying and planning, including programmatic, social, and search advertising.
8. Proficiency in media analytics tools and platforms.
9. Strong project management skills with the ability to oversee multiple projects simultaneously.

About Boots Media Group (BMG):

Boots Media Group is a full-service advertising offering for our supplier brands, rooted in insights and first-party data. BMG enables brands to deliver high-performing connected marketing campaigns to Boots UK customers, maximizing ROI on their advertising investment.

This role will be based in our Nottingham Support Office with frequent travel to London and across the UK.

If you have any questions about this role, please contact

Closing date for applications: 2nd March 2025