Director Content Planning & Subscriber Experience

Warner Media, LLC.

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Who We Are

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From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

Ensuring a holistic approach is taken to the EMEA Content Roll on HBO Max EMEA in collaboration with the other Directors and VP of Content Planning as well as the wider content organisation.

Lead and mentor the Regional Content Planning Managers to deliver a unified, data-informed, and locally relevant content strategy across the region.

With the VP Content Planning leading and shaping the holistic content planning strategy for HBO Max EMEA, serve as the critical link and the central point of alignment between the EMEA region and global teams, particularly the US. Partnering closely with the VP of Content Planning and the broader global content organization, this role ensures a seamless integration of global priorities with local market needs, ensuring transparent, timely communication and consistent strategic execution across territories.

Play a pivotal role in both the strategic development and tactical rollout of the Max content offering across EMEA, from launch through to BAU operations. Collaborate closely with regional creative leads to to opportunistically plan local EMEA original within the holistic OP/global series calendar making informed editorial decisions based on performance data, market insights, and global direction.

Prepare and present content plans, insights, and strategic recommendations to senior leadership, ensuring alignment, visibility, and buy-in across multiple stakeholders. Oversee the creation, maintenance, and distribution of short-, medium-, and long-term content rollout plans. Ensure these plans are continuously updated, effectively communicated, and evaluated against both regional and global objectives.

Your New Role Accountabilties

• Build, motivate and manage a team of regional Content Planning Managers in TBC Markets – identify best practices and encourage continuous improvement across the team.
• Leading local regional managers in the EMEA Content Planning team ensuring the content strategy for EMEA, both from a local and EMEA perspective is clear and communicated to all.
• Leading the team in driving and defining the ultimate EMEA and local proposition based on customer needs and consumption data.
• Closely monitor regional trends and consumer facing preferences and track industry trends to advise on future content acquisitons and originals greenlighting decissions.
• Maintain an up-to-date knowledge of competitors schedules, competing content launches and major competitive initiatives.
• Supporting the regional managers as well as our central teams in all aspects of planning ensuring the strongest possible plans are put in place and executed and that all variables are accounted for.
• Play a strong advisory role to senior managers on the content mix needed to produce consumer focused and competitive schedules, that ultimately help drive customer acquisitions, engagement and retention.
• Leading the team when building and continuously tweaking and updating the regional and overall EMEA Streaming strategy, focusing both on local and global content offerings for Max.
• Together with the team, working with the Content Strategy and Analysis team to ensure we take advantage of available data and use it when planning as well as acquiring content.
• Ensuring the team is continuously checking and analyzing the regional and EMEA content offering and running a gap analysis on market vs audience needs.
• Maintains an overview of all content types and works with the planning manager and team to ensure we are aligned, and team is working towards optimizing the content release across EMEA.
• Expand and maintain an inventory database and tracking system (Airtable and GANTT) to provide management with oversight of content availability on Max in terms of volume, mix of genres and quota fulfilment.
• Directly accountable for overseeing the local planning documentation with short term and forward plans and ensuring data accuracy on up and downstream teams for HBO Max.
• Lead the development of the strategy for planning and detailed roll out plans, ensuring that they accurately reflect the overall strategy and priorities of key stakeholders at any point in time.
• Create and communicate detailed contingency and business continuity plans for anticipated and unanticipated changes to the schedules
• Ensuring we share and take advantage of all content within EMEA leading the managers in these initiatives and informing key stakeholders of content roll out.
• Aligning the approach across regions for how the montly highlights/Content Roll Out is presented to internal stakeholders to ensure everyone is aware of HBO Max priorities across EMEA
• Work closely with our LatAm, APAC, and US colleagues on alignment and content roll out of Max Originals and sharing best practices.
• Work with local Acquisitions VP’s on avail list, inventories for the month and content expiration ensuring there is a steady flow of content to the EMEA platforms.
• Work closely with the HBO Max EMEA Merchandising leadership group and leading the team to ensure avail list, inventories and content expiration being supported and displayed on platform as expected based on medalling and other frameworks.
• Use analytics and work with Content Strategy Team and Data Insights and Planning Team on volumes by categories and demo target.

Skills and Experience Required

• Solid experience leading content planning / scheduling teams in digital media/stream platforms or network.
• Have excellent written and verbal communications skills and the ability to interface with all levels within the organization.
• Possess strong organizational skills.
• Able to work well under pressure, complete projects successfully and respond to changing demands and priorities whilst maintaining a flexible and positive attitude.
• Business oriented with strong negotiation/mediation skills.

Onsite Working – This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.

How We Get Things Done

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.