Direct Channel Marketing Manager NEW

Penwortham, Lancashire
Key Group

Key Partnerships is part of the Key Group, one of the UK’s leading financial services groups supporting customers in and approaching retirement. We work with intermediaries to provide specialist equity release expertise and whole-of-market access.

We’re looking for a Marketing Manager to join our Direct Channel Marketing team, with a primary focus on driving volumes for Key Advice, while supporting Key Partnerships activity where required.

The Role

This is a hands-on, standalone role responsible for translating business objectives into high-performing email and direct marketing campaigns. You’ll work closely with stakeholders across Advice, Partnerships and the outbound customer teams to deliver integrated campaigns that achieve monthly volume targets.

You’ll own campaigns end-to-end – from planning and build through to delivery, optimisation and reporting – using Dotdigital and MSD365.

Key Responsibilities

• Plan, build and deliver email, SMS and direct mail campaigns, including automated, trigger-based and lead-nurture journeys
• Translate commercial targets into effective campaign structures and customer journeys
• Manage campaign setup and delivery in Dotdigital and MSD365
• Work closely with outbound teams to align marketing activity with contact strategies
• Optimise performance through testing, analysis and continuous improvement
• Develop and optimise landing pages to support campaign activity
• Track and report on campaign performance, using insight to drive decisions and results

About You

• Proven experience delivering email and direct marketing campaigns end-to-end
• Strong commercial focus with a track record of lead generation and conversion
• Confident working autonomously and managing multiple priorities
• Analytical, curious and comfortable using data to optimise performance
• Proactive, adaptable and able to make clear, informed decisions

Most of all we look for people who display and work around the core values of our business:

Ambitious – to break ground to help our customers enjoy a better retirement.
Supportive – relationships are key to everything we do.
Personal – going above and beyond to offer exceptional service.
Integrity – honest, true and transparent in all our relationships.
Responsive – whatever the challenge we’ll deliver the right result.
Expert – experts in our field, our thirst for knowledge never stops

Benefits:

• 25 days holiday, plus bank holidays. Rising to 28 based on length of service.

• Additional holiday purchase scheme

• 1 charity day

• Tier 1 pension (5% Employee, 8% Employer)

• AXA Exec (Self) Health cover

• Life Assurance

• Rewarding Staff Referral Scheme

• Long Service Award

• Enhanced Maternity & Paternity Pay